Senior Content Marketing Executive

Primary Responsibilities: 1. Content Strategy and Planning Develop content plans that align with overall marketing strategies and campaign objectives. Identify content topics, formats, and channels that resonate with target audiences and achieve marketing goals. Stay updated on industry trends and customer insights to inform content strategies. 2. Content Creation and Execution Produce high-quality, engaging content for multiple platforms, including social media, websites, email, and other marketing channels. Collaborate with designers, videographers, and external agencies to ensure content is visually appealing and on-brand. Write, edit, and proofread content to maintain consistency and quality. 3. Campaign Collaboration and Support Work closely with the Marketing & Branding team to align content with campaign objectives. Support campaign execution by delivering timely and impactful content assets. Ensure all content supports campaign KPIs and contributes to desired outcomes. 4. Performance Tracking and Optimization Monitor content performance using analytics tools and provide actionable insights for improvement. Optimize content strategies based on performance metrics and audience feedback. Conduct A/B testing on content formats and messaging to refine approaches. Secondary Responsibilities 1. Stakeholder Collaboration Coordinate with internal departments and external vendors to ensure seamless content execution. Build relationships with influencers, partners, and collaborators to amplify content reach. 2. Brand Consistency and Compliance Ensure all content adheres to brand guidelines and maintains a consistent voice and tone. Regularly audit and update existing content to align with brand and campaign changes. 3. Other Tasks Perform ad hoc content-related tasks as assigned by the Marketing Strategist or management. Education Bachelor’s degree in Marketing, Communications, Journalism, or a related field. 2. Experience 2–3 years of experience in content creation, marketing, or a related role. Proven experience in creating impactful content for digital and traditional marketing campaigns. 3. Skills: Strong writing, editing, and storytelling skills. Proficiency in using content management systems (CMS), social media platforms, and analytics tools. Basic understanding of SEO principles and digital marketing. Excellent organizational and time management skills to handle multiple projects.