Our client, a leading consumer healthcare company, is expanding its team in Malaysia and is seeking a Brand Manager to join their consumer healthcare division.
Position Overview:
We are looking for an experienced Brand Manager to join our consumer healthcare division. In this role, you will be responsible for driving brand strategy and growth, developing marketing initiatives, and working cross-functionally to deliver exceptional consumer experiences. You will play a key role in positioning the brand in the marketplace, enhancing consumer engagement, and achieving business objectives.
Key Responsibilities:
Brand Strategy & Management:
- Develop and execute comprehensive brand strategies to grow and strengthen the brand’s position in the market.
- Identify market trends, consumer insights, and competitive landscape to guide strategic decisions.
- Own the end-to-end management of the brand, from positioning and messaging to execution in the market.
Marketing Campaigns:
- Lead the development and execution of integrated marketing campaigns across digital, retail, and other channels.
- Work closely with creative agencies and internal teams to develop effective communication strategies and marketing materials.
- Ensure alignment of brand messaging across all marketing platforms to maintain consistency and integrity.
Product Launches:
- Drive successful product launches by collaborating with cross-functional teams, including R&D, sales, and supply chain.
- Develop go-to-market plans that include promotional strategies, media buying, and influencer engagement.
Consumer Engagement:
- Build strong relationships with consumers by developing personalized and impactful engagement strategies.
- Leverage digital and social media to connect with target audiences and drive brand awareness.
Market Analysis & Reporting:
- Analyze brand performance, market trends, and competitor activities to recommend action plans.
- Monitor sales data and consumer feedback to assess campaign effectiveness and adjust strategies as needed.
- Provide regular updates and reports to senior management on brand health and key performance metrics.
Collaboration & Teamwork:
- Collaborate with internal teams such as sales, product development, regulatory, and supply chain to ensure alignment on brand goals and execution.
- Work with the regional/global brand team to ensure strategies are consistent and aligned with overall business objectives.
Budget Management:
- Manage the brand’s marketing budget, ensuring efficient allocation of resources to achieve brand objectives.
- Track and report on marketing spend to ensure optimal ROI.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 3-5 years of experience in brand management, ideally within the consumer healthcare or FMCG industry.
- Strong understanding of consumer behavior, market research, and the healthcare landscape.
- Proven ability to develop and execute successful marketing strategies and campaigns.
- Experience managing cross-functional teams and collaborating with different departments.
- Excellent communication, presentation, and interpersonal skills.
- Analytical mindset with the ability to translate data into actionable insights.
- Strong project management skills and the ability to manage multiple priorities simultaneously.
Our client, a leading consumer healthcare company, is expanding its team in Malaysia and is seeking a Brand Manager to join their consumer healthcare division.
Position Overview:
We are looking for an experienced Brand Manager to join our consumer healthcare division. In this role, you will be responsible for driving brand strategy and growth, developing marketing initiatives, and working cross-functionally to deliver exceptional consumer experiences. You will play a key role in positioning the brand in the marketplace, enhancing consumer engagement, and achieving business objectives.
Key Responsibilities:
Brand Strategy & Management:
- Develop and execute comprehensive brand strategies to grow and strengthen the brand’s position in the market.
- Identify market trends, consumer insights, and competitive landscape to guide strategic decisions.
- Own the end-to-end management of the brand, from positioning and messaging to execution in the market.
Marketing Campaigns:
- Lead the development and execution of integrated marketing campaigns across digital, retail, and other channels.
- Work closely with creative agencies and internal teams to develop effective communication strategies and marketing materials.
- Ensure alignment of brand messaging across all marketing platforms to maintain consistency and integrity.
Product Launches:
- Drive successful product launches by collaborating with cross-functional teams, including R&D, sales, and supply chain.
- Develop go-to-market plans that include promotional strategies, media buying, and influencer engagement.
Consumer Engagement:
- Build strong relationships with consumers by developing personalized and impactful engagement strategies.
- Leverage digital and social media to connect with target audiences and drive brand awareness.
Market Analysis & Reporting:
- Analyze brand performance, market trends, and competitor activities to recommend action plans.
- Monitor sales data and consumer feedback to assess campaign effectiveness and adjust strategies as needed.
- Provide regular updates and reports to senior management on brand health and key performance metrics.
Collaboration & Teamwork:
- Collaborate with internal teams such as sales, product development, regulatory, and supply chain to ensure alignment on brand goals and execution.
- Work with the regional/global brand team to ensure strategies are consistent and aligned with overall business objectives.
Budget Management:
- Manage the brand’s marketing budget, ensuring efficient allocation of resources to achieve brand objectives.
- Track and report on marketing spend to ensure optimal ROI.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 3-5 years of experience in brand management, ideally within the consumer healthcare or FMCG industry.
- Strong understanding of consumer behavior, market research, and the healthcare landscape.
- Proven ability to develop and execute successful marketing strategies and campaigns.
- Experience managing cross-functional teams and collaborating with different departments.
- Excellent communication, presentation, and interpersonal skills.
- Analytical mindset with the ability to translate data into actionable insights.
- Strong project management skills and the ability to manage multiple priorities simultaneously.