We are seeking a highly organized and detail-oriented Ad Operations Specialist to join our dynamic marketing team. The Ad Operations Specialist will be responsible for the technical execution, management, and optimization of digital advertising campaigns across various platforms. This role requires a strong understanding of ad-serving technologies, campaign tracking, and performance analysis to ensure the successful delivery of campaigns and achievement of client goals.
Key Responsibilities:
Campaign Setup & Execution:
- Traffic and launch digital ad campaigns using platforms like Google Ad Manager or similar.Generate ad tags, pixels, and tracking URLs for accurate campaign tracking.
Campaign Monitoring & Optimization:
- Monitor campaign performance and troubleshoot delivery or technical issues.Optimize campaigns by adjusting targeting, creatives, and bidding strategies.
Reporting & Analysis:
- Analyze campaign performance and provide actionable insights to stakeholders.Track key metrics (impressions, clicks, CTR, conversions) and prepare performance reports.
Ad Tech Management:
- Stay updated on ad tech trends and manage relationships with third-party vendors.Ensure proper implementation of tracking tools like Google Analytics and Tag Manager.
Collaboration:
- Work with cross-functional teams to ensure seamless campaign execution and communication.
Qualifications
- 2+ years of experience in ad operations, digital marketing, or a similar role
- Fresh Graduates are welcomed to apply.
- Experience with tracking tools like Google Analytics, Google Tag Manager, and third-party ad verification tools.
- Excellent analytical skills with the ability to interpret data and provide actionable insights.
- Strong attention to detail and ability to manage multiple campaigns simultaneously.
We are seeking a highly organized and detail-oriented Ad Operations Specialist to join our dynamic marketing team. The Ad Operations Specialist will be responsible for the technical execution, management, and optimization of digital advertising campaigns across various platforms. This role requires a strong understanding of ad-serving technologies, campaign tracking, and performance analysis to ensure the successful delivery of campaigns and achievement of client goals.
Key Responsibilities:
Campaign Setup & Execution:
- Traffic and launch digital ad campaigns using platforms like Google Ad Manager or similar.Generate ad tags, pixels, and tracking URLs for accurate campaign tracking.
Campaign Monitoring & Optimization:
- Monitor campaign performance and troubleshoot delivery or technical issues.Optimize campaigns by adjusting targeting, creatives, and bidding strategies.
Reporting & Analysis:
- Analyze campaign performance and provide actionable insights to stakeholders.Track key metrics (impressions, clicks, CTR, conversions) and prepare performance reports.
Ad Tech Management:
- Stay updated on ad tech trends and manage relationships with third-party vendors.Ensure proper implementation of tracking tools like Google Analytics and Tag Manager.
Collaboration:
- Work with cross-functional teams to ensure seamless campaign execution and communication.
Qualifications
- 2+ years of experience in ad operations, digital marketing, or a similar role
- Fresh Graduates are welcomed to apply.
- Experience with tracking tools like Google Analytics, Google Tag Manager, and third-party ad verification tools.
- Excellent analytical skills with the ability to interpret data and provide actionable insights.
- Strong attention to detail and ability to manage multiple campaigns simultaneously.