Head of Customer Marketing

Campbell Malaysia is the Regional Hub for The Arnott’s Group Asia Business Unit. Based in Kuala Lumpur, Malaysia, the organization leads the strategy & direction to ensure that The Arnott’s Group has a geographical footprint across Total Asia.

Campbell Malaysia also supports the region by supplying locally manufactured and marketed brands such as Campbell’s soup, Prego pasta sauces as well as Kimball & Cheong Chan sauces. Asia’s extended range of consumer food brands also include TST, Swanson, GoodTime & Nyam Nyam.

They join The Arnott’s Group’s portfolio of brands like Aussie legends Tim Tam & Shapes as well as New Zealand’s favorite Farm Bake Cookies to drive presence in Asia.

Position based in Bangsar South.

Job Responsibilities:

Trade Marketing Strategy:

• Develop and implement comprehensive trade marketing plans to support product launches, promotions, and campaigns.
• Ensure alignment with brand objectives and retail partners to maximize market impact.

Campaign Development:

• Design and execute marketing campaigns aimed at driving customer retention, increasing product adoption, and encouraging upselling and cross-selling.

Campaign Execution:

• Oversee the execution of in-store promotions, POS materials, and trade events to drive consumer engagement and sales.

Sales Support:

• Collaborate with the sales team to provide tailored trade marketing activities.
• Enable retail teams to meet and exceed sales targets through strategic support.

Customer Segmentation and Insights:

• Analyze customer data to segment customers based on behaviors, needs, and preferences.
• Develop targeted marketing strategies for each customer segment.

Joint Business Planning (JBP):

• Lead the development and execution of Joint Business Plans with key retail partners.
• Align on common objectives, financial goals, and shared business initiatives to drive mutual growth and profitability.
• Foster strong relationships with retail partners to ensure successful collaboration and execution of JBP initiatives.

Budget Management:

• Manage the trade marketing budget efficiently.
• Ensure optimal allocation and tracking of spending to maximize ROI.

Performance Reporting:

• Analyze the performance of trade marketing activities.
• Provide regular reports to senior management on the effectiveness of campaigns and initiatives.

Collaboration with Other Teams:

• Working closely with product, sales, and customer support teams to ensure the marketing strategies align with broader business goals and customer needs.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in trade marketing, including a demonstrated track record in a leadership role managing a team of trade marketers.
• Proven track record in executing successful trade marketing strategies and campaigns.
• Experience working cross-functionally with sales and brand teams to develop and execute effective trade marketing strategies.
• Strong understanding of retail environments and consumer behavior.
• Strong analytical skills and ability to interpret customer data.
• Ability to manage budgets and track ROI effectively.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.

Campbell Malaysia is the Regional Hub for The Arnott’s Group Asia Business Unit. Based in Kuala Lumpur, Malaysia, the organization leads the strategy & direction to ensure that The Arnott’s Group has a geographical footprint across Total Asia.

Campbell Malaysia also supports the region by supplying locally manufactured and marketed brands such as Campbell’s soup, Prego pasta sauces as well as Kimball & Cheong Chan sauces. Asia’s extended range of consumer food brands also include TST, Swanson, GoodTime & Nyam Nyam.

They join The Arnott’s Group’s portfolio of brands like Aussie legends Tim Tam & Shapes as well as New Zealand’s favorite Farm Bake Cookies to drive presence in Asia.

Position based in Bangsar South.

Job Responsibilities:

Trade Marketing Strategy:

• Develop and implement comprehensive trade marketing plans to support product launches, promotions, and campaigns.
• Ensure alignment with brand objectives and retail partners to maximize market impact.

Campaign Development:

• Design and execute marketing campaigns aimed at driving customer retention, increasing product adoption, and encouraging upselling and cross-selling.

Campaign Execution:

• Oversee the execution of in-store promotions, POS materials, and trade events to drive consumer engagement and sales.

Sales Support:

• Collaborate with the sales team to provide tailored trade marketing activities.
• Enable retail teams to meet and exceed sales targets through strategic support.

Customer Segmentation and Insights:

• Analyze customer data to segment customers based on behaviors, needs, and preferences.
• Develop targeted marketing strategies for each customer segment.

Joint Business Planning (JBP):

• Lead the development and execution of Joint Business Plans with key retail partners.
• Align on common objectives, financial goals, and shared business initiatives to drive mutual growth and profitability.
• Foster strong relationships with retail partners to ensure successful collaboration and execution of JBP initiatives.

Budget Management:

• Manage the trade marketing budget efficiently.
• Ensure optimal allocation and tracking of spending to maximize ROI.

Performance Reporting:

• Analyze the performance of trade marketing activities.
• Provide regular reports to senior management on the effectiveness of campaigns and initiatives.

Collaboration with Other Teams:

• Working closely with product, sales, and customer support teams to ensure the marketing strategies align with broader business goals and customer needs.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in trade marketing, including a demonstrated track record in a leadership role managing a team of trade marketers.
• Proven track record in executing successful trade marketing strategies and campaigns.
• Experience working cross-functionally with sales and brand teams to develop and execute effective trade marketing strategies.
• Strong understanding of retail environments and consumer behavior.
• Strong analytical skills and ability to interpret customer data.
• Ability to manage budgets and track ROI effectively.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.