E-Commerce Manager (Brand.com)
Salary undisclosed
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KEY DUTIES / RESPONSIBILITIES:
- Develop and execute a comprehensive e-commerce marketing strategy to drive rapid, profitable growth within the context of the brand, achieving sales and margin objectives
- Monitor e-commerce marketing and editorial calendar aligned with the brand’s business and merchandise strategy for paid search, display, email, social, affiliate and all other online channels to profitably acquire new customers
- Responsible on monitoring daily operations or executions including stock management, merchandising, web content, price and fulfilment
- Identify ways to continuously optimize customers’ digital experience: determine the ideal format and features of the website using a data driven approach combined with customer insights, recommending and overseeing execution of all appropriate and necessary site enhancements
- Create and lead web developer on website roadmaps and customer journey profiles based on customer personas, developing a formal process for UX / usability testing
- Develop wireframes and mock layouts for company websites; partnering with product management and marketing to maximize clarity of content and ease of navigation for customers
- Analyze and assess the effectiveness of the website and all e-commerce marketing efforts. Define metrics and KPIs and provide regular analysis & performance reports of online performance to Management
- Supervise all e-commerce and web related projects and initiatives
- Collaborate with other brand & marketing teams to develop integrated campaigns through all digital channels and deliver comprehensive suite of digital customer engagement solutions beginning from marketing and moving into sales and e-commerce
- Network with our external technology and business partners to research new technology products for e-commerce and website builds; provide recommendations to management
- Work closely with e-commerce service providers and partners for driving company products on third party marketplaces
- Prepare annual budgets, provide ongoing results analysis and forecasting, and drive prioritization of investments through quantitative business justification.
- Performs other related duties and assignments as required
JOB REQUIREMENTS:
- Candidate must possess at least a Diploma in Marketing or equivalent
- At least 3 years working experience in related field
- Strong written and spoken English and Bahasa Malaysia. Ability to speak Mandarin is an added advantage
- Highly creative and full of ideas, with passion for excellence
- Proactive and resourceful in problem solving
- Great team player with strong interpersonal and leadership skills
- Able to multi-task and work under pressure to meet tight deadlines
- Ability to think and act independently with minimal supervision, adapt to changes, escalate urgent issues with recommended resolutions when necessary
- Demonstrate strong understanding of e-commerce digital platform with familiarity of market trends and developments
- Knowledge of e-commerce business models, operations and technology.
- Experience in customer service field is preferable
- Strong attention to detail and the ability to ensure consistency of customer messaging across all marketing channels
- Possess own vehicle and wiling to travel
- Willing to work in Damansara Heights
KEY DUTIES / RESPONSIBILITIES:
- Develop and execute a comprehensive e-commerce marketing strategy to drive rapid, profitable growth within the context of the brand, achieving sales and margin objectives
- Monitor e-commerce marketing and editorial calendar aligned with the brand’s business and merchandise strategy for paid search, display, email, social, affiliate and all other online channels to profitably acquire new customers
- Responsible on monitoring daily operations or executions including stock management, merchandising, web content, price and fulfilment
- Identify ways to continuously optimize customers’ digital experience: determine the ideal format and features of the website using a data driven approach combined with customer insights, recommending and overseeing execution of all appropriate and necessary site enhancements
- Create and lead web developer on website roadmaps and customer journey profiles based on customer personas, developing a formal process for UX / usability testing
- Develop wireframes and mock layouts for company websites; partnering with product management and marketing to maximize clarity of content and ease of navigation for customers
- Analyze and assess the effectiveness of the website and all e-commerce marketing efforts. Define metrics and KPIs and provide regular analysis & performance reports of online performance to Management
- Supervise all e-commerce and web related projects and initiatives
- Collaborate with other brand & marketing teams to develop integrated campaigns through all digital channels and deliver comprehensive suite of digital customer engagement solutions beginning from marketing and moving into sales and e-commerce
- Network with our external technology and business partners to research new technology products for e-commerce and website builds; provide recommendations to management
- Work closely with e-commerce service providers and partners for driving company products on third party marketplaces
- Prepare annual budgets, provide ongoing results analysis and forecasting, and drive prioritization of investments through quantitative business justification.
- Performs other related duties and assignments as required
JOB REQUIREMENTS:
- Candidate must possess at least a Diploma in Marketing or equivalent
- At least 3 years working experience in related field
- Strong written and spoken English and Bahasa Malaysia. Ability to speak Mandarin is an added advantage
- Highly creative and full of ideas, with passion for excellence
- Proactive and resourceful in problem solving
- Great team player with strong interpersonal and leadership skills
- Able to multi-task and work under pressure to meet tight deadlines
- Ability to think and act independently with minimal supervision, adapt to changes, escalate urgent issues with recommended resolutions when necessary
- Demonstrate strong understanding of e-commerce digital platform with familiarity of market trends and developments
- Knowledge of e-commerce business models, operations and technology.
- Experience in customer service field is preferable
- Strong attention to detail and the ability to ensure consistency of customer messaging across all marketing channels
- Possess own vehicle and wiling to travel
- Willing to work in Damansara Heights