Our client, a multinational food and beverage company, is seeking a Senior Brand Manager for Food category.
Position Overview:
We are seeking a dynamic and experienced Senior Brand Manager to lead the development and execution of strategic brand initiatives within the food category. This position will involve working with cross-functional teams to drive brand growth, increase market share, and enhance consumer engagement through impactful marketing strategies.
Key Responsibilities:
Brand Strategy Development:
- Develop and execute the overall brand strategy for the food category in alignment with company business objectives.
- Identify key growth opportunities through consumer insights, market research, and competitor analysis.
- Lead the development of innovative product positioning, pricing, and promotional strategies.
Brand Portfolio Management:
- Manage a portfolio of food brands, ensuring each brand maintains its distinct position in the market while driving overall growth.
- Drive long-term brand sustainability and profitability through effective portfolio optimization.
Marketing Campaigns and Execution:
- Lead the creation and execution of integrated marketing campaigns that resonate with consumers and drive sales.
- Oversee the development of marketing communications, including digital, print, and in-store materials.
- Manage product launches, ensuring alignment with brand strategy and seamless execution across all channels.
Cross-functional Collaboration:
- Work closely with the sales, R&D, supply chain, and finance teams to ensure the successful implementation of marketing strategies.
- Collaborate with regional teams to leverage best practices and share insights.
Performance Tracking and Reporting:
- Analyze brand performance metrics, consumer feedback, and sales data to measure the effectiveness of marketing initiatives.
- Provide regular reports and insights to senior leadership, highlighting key trends, opportunities, and challenges.
Qualifications:
- Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
- Minimum of 5-7 years of experience in brand management, with a focus on food or FMCG categories.
- Proven track record of successfully developing and executing brand strategies that lead to market share growth.
- Strong understanding of consumer behavior, market research, and data-driven decision-making.
- Experience managing cross-functional teams and collaborating with global and regional counterparts.
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
- Strong leadership capabilities, with a passion for innovation and consumer-centric thinking.
Our client, a multinational food and beverage company, is seeking a Senior Brand Manager for Food category.
Position Overview:
We are seeking a dynamic and experienced Senior Brand Manager to lead the development and execution of strategic brand initiatives within the food category. This position will involve working with cross-functional teams to drive brand growth, increase market share, and enhance consumer engagement through impactful marketing strategies.
Key Responsibilities:
Brand Strategy Development:
- Develop and execute the overall brand strategy for the food category in alignment with company business objectives.
- Identify key growth opportunities through consumer insights, market research, and competitor analysis.
- Lead the development of innovative product positioning, pricing, and promotional strategies.
Brand Portfolio Management:
- Manage a portfolio of food brands, ensuring each brand maintains its distinct position in the market while driving overall growth.
- Drive long-term brand sustainability and profitability through effective portfolio optimization.
Marketing Campaigns and Execution:
- Lead the creation and execution of integrated marketing campaigns that resonate with consumers and drive sales.
- Oversee the development of marketing communications, including digital, print, and in-store materials.
- Manage product launches, ensuring alignment with brand strategy and seamless execution across all channels.
Cross-functional Collaboration:
- Work closely with the sales, R&D, supply chain, and finance teams to ensure the successful implementation of marketing strategies.
- Collaborate with regional teams to leverage best practices and share insights.
Performance Tracking and Reporting:
- Analyze brand performance metrics, consumer feedback, and sales data to measure the effectiveness of marketing initiatives.
- Provide regular reports and insights to senior leadership, highlighting key trends, opportunities, and challenges.
Qualifications:
- Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
- Minimum of 5-7 years of experience in brand management, with a focus on food or FMCG categories.
- Proven track record of successfully developing and executing brand strategies that lead to market share growth.
- Strong understanding of consumer behavior, market research, and data-driven decision-making.
- Experience managing cross-functional teams and collaborating with global and regional counterparts.
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
- Strong leadership capabilities, with a passion for innovation and consumer-centric thinking.