Social Media Management and Content Creator

Position: Social Media Manager & Content Creator

Location: Bangsar South / Sunway and Bandar Sunway, Malaysia (Full-time & on-site)

Company Overview:

PetBacker is a leading global pet service platform established in 2017, connecting millions of pet owners across over 50 countries with trusted pet care providers. You can think of PetBacker as the Airbnb or Uber for pets. We are a dynamic and rapidly growing marketplace passionate about providing top-notch pet care services, ensuring a safe, easy, and affordable way for pets to receive the best care. PetBacker prides itself on a fun, supportive and collaborative work environment where everyone feels like family.

Job Summary:

The Social Media Manager & Content Creator will be a passionate and dynamic individual responsible for developing and executing social media strategies and creating engaging and captivating content to enhance PetBacker’s brand presence, connect with the global pet-loving community, and drive business growth. This position is perfect for someone who is outgoing, outspoken, and loves being in front of an audience and camera. This role involves bringing PetBacker’s story to life through heartwarming pet videos, stunning visuals, and captivating stories that showcase the incredible bond between pets and their owners. You’ll be the voice of PetBacker on social media, showcasing our services and fostering a strong and supportive online presence.

Key Responsibilities:

• Developing and Implementing Social Media Strategies: Create and execute innovative social media plans that align with PetBacker’s overall marketing goals.
• Setting and Achieving Goals: Establish clear objectives for brand awareness, engagement, and lead generation, and track progress using key performance indicators.
• Content Creation: Conceptualising, creating, and producing a variety of high-quality content including eye-catching videos, captivating photos, shareable graphics, and engaging written posts that resonate with PetBacker’s target audience and boost engagement across all social media platforms. This includes telling compelling stories that showcase the joy and love pets bring to our lives and having a creative mindset with an eye for design and storytelling.
• Video Content Creation: Leverage video production skills to create engaging videos that bring the brand to life and being comfortable being on camera.
• Community Management: Fostering positive interactions with our community, responding to comments and messages, and addressing any concerns promptly. This also involves reaching out to pet owners and pet sitters to understand their needs and preferences and actively participating in matchmaking processes to find perfect matches for pet owner requests.
• Trendspotting: Keeping your finger on the pulse of the latest social media trends, experimenting with new formats and platforms to reach new audiences and keep PetBacker ahead of the curve.
• Collaboration: Working closely with our marketing team to brainstorm fresh and exciting social media strategies, ensuring content is always top-notch and aligned with overall marketing goals.
• Public Relations Assistance: Assisting in building and maintaining positive relationships with pet influencers, bloggers, and other relevant personalities and representing PetBacker.com at events and collaborating with external partners to enhance our brand presence.
• Performance Analysis and Optimisation: Tracking social media metrics, identifying trends, and making data-driven recommendations to improve campaign effectiveness.

Qualifications:

• Pet Passion: Absolutely love pets and understand the incredible bond between pets and their owners. Enthusiastic about pets and the pet care industry.
• Communication Superstar: A natural storyteller with a knack for crafting engaging and persuasive content. Strong communication skills with the ability to create engaging content. Excellent writing and editing skills.
• Creative Visionary: A keen eye for design and a talent for creating visually stunning content. Creative mindset with an eye for design and storytelling.
• Social Media Savvy: Know the ins and outs of different social media platforms and understand how to tailor content for each one. Familiarity with social media analytics and tracking key metrics. Proven track record of growing online communities.
• Camera Confidence: Comfortable being in front of the camera and can confidently present PetBacker’s message with enthusiasm and charisma. Outgoing and outspoken personality.
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, After Effects) is a plus.
• Experience in planning and executing photo/video shoots is a bonus.
• Making a Difference: Playing a key role in making pet care safer and more accessible, helping pets and their owners find happiness and peace of mind. Valuable hands-on experience in a rapidly growing global marketplace.
• Valuable hands-on experience in a rapidly growing global marketplace.

Position: Social Media Manager & Content Creator

Location: Bangsar South / Sunway and Bandar Sunway, Malaysia (Full-time & on-site)

Company Overview:

PetBacker is a leading global pet service platform established in 2017, connecting millions of pet owners across over 50 countries with trusted pet care providers. You can think of PetBacker as the Airbnb or Uber for pets. We are a dynamic and rapidly growing marketplace passionate about providing top-notch pet care services, ensuring a safe, easy, and affordable way for pets to receive the best care. PetBacker prides itself on a fun, supportive and collaborative work environment where everyone feels like family.

Job Summary:

The Social Media Manager & Content Creator will be a passionate and dynamic individual responsible for developing and executing social media strategies and creating engaging and captivating content to enhance PetBacker’s brand presence, connect with the global pet-loving community, and drive business growth. This position is perfect for someone who is outgoing, outspoken, and loves being in front of an audience and camera. This role involves bringing PetBacker’s story to life through heartwarming pet videos, stunning visuals, and captivating stories that showcase the incredible bond between pets and their owners. You’ll be the voice of PetBacker on social media, showcasing our services and fostering a strong and supportive online presence.

Key Responsibilities:

• Developing and Implementing Social Media Strategies: Create and execute innovative social media plans that align with PetBacker’s overall marketing goals.
• Setting and Achieving Goals: Establish clear objectives for brand awareness, engagement, and lead generation, and track progress using key performance indicators.
• Content Creation: Conceptualising, creating, and producing a variety of high-quality content including eye-catching videos, captivating photos, shareable graphics, and engaging written posts that resonate with PetBacker’s target audience and boost engagement across all social media platforms. This includes telling compelling stories that showcase the joy and love pets bring to our lives and having a creative mindset with an eye for design and storytelling.
• Video Content Creation: Leverage video production skills to create engaging videos that bring the brand to life and being comfortable being on camera.
• Community Management: Fostering positive interactions with our community, responding to comments and messages, and addressing any concerns promptly. This also involves reaching out to pet owners and pet sitters to understand their needs and preferences and actively participating in matchmaking processes to find perfect matches for pet owner requests.
• Trendspotting: Keeping your finger on the pulse of the latest social media trends, experimenting with new formats and platforms to reach new audiences and keep PetBacker ahead of the curve.
• Collaboration: Working closely with our marketing team to brainstorm fresh and exciting social media strategies, ensuring content is always top-notch and aligned with overall marketing goals.
• Public Relations Assistance: Assisting in building and maintaining positive relationships with pet influencers, bloggers, and other relevant personalities and representing PetBacker.com at events and collaborating with external partners to enhance our brand presence.
• Performance Analysis and Optimisation: Tracking social media metrics, identifying trends, and making data-driven recommendations to improve campaign effectiveness.

Qualifications:

• Pet Passion: Absolutely love pets and understand the incredible bond between pets and their owners. Enthusiastic about pets and the pet care industry.
• Communication Superstar: A natural storyteller with a knack for crafting engaging and persuasive content. Strong communication skills with the ability to create engaging content. Excellent writing and editing skills.
• Creative Visionary: A keen eye for design and a talent for creating visually stunning content. Creative mindset with an eye for design and storytelling.
• Social Media Savvy: Know the ins and outs of different social media platforms and understand how to tailor content for each one. Familiarity with social media analytics and tracking key metrics. Proven track record of growing online communities.
• Camera Confidence: Comfortable being in front of the camera and can confidently present PetBacker’s message with enthusiasm and charisma. Outgoing and outspoken personality.
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, After Effects) is a plus.
• Experience in planning and executing photo/video shoots is a bonus.
• Making a Difference: Playing a key role in making pet care safer and more accessible, helping pets and their owners find happiness and peace of mind. Valuable hands-on experience in a rapidly growing global marketplace.
• Valuable hands-on experience in a rapidly growing global marketplace.