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Public Relation cum Marketing Specialist

RM 4,000 - RM 4,500 / month

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Key Responsibilities:

1. Social Media Management

  • Develop, schedule, and execute engaging content across platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.) tailored to athletes, fitness enthusiasts, and healthcare professionals.
  • Monitor trends, respond to comments/messages, and foster community growth.
  • Run paid ad campaigns promote services, events, and success stories.

2. Digital Marketing

  • Manage SEO/SEM strategies to improve website visibility and lead generation.
  • Design email marketing campaigns (newsletters, promotions, patient success stories).
  • Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, etc., and adjust strategies for optimization.

3. Public Relations (PR)

  • Build relationships with local media, sports teams, fitness influencers, and healthcare partners.
  • Draft press releases, media kits, and pitches highlight clinic milestones, expert insights, or event participation.
  • Coordinate interviews, podcasts, or guest blog opportunities for team members.

4. Content Creation

  • Collaborate with clinicians to produce educational content (blogs, videos, infographics) about injury prevention, rehab techniques, and sports science.
  • Ensure brand consistency in visuals and messaging.

5. Event Promotion

  • Market workshops, free injury screenings, or partnerships with sports clubs/gyms.
  • Document events through live social updates, photos, and testimonials.

6. Reporting

  • Track KPIs (engagement, conversions, website traffic) and present monthly reports to leadership.

Requirements:

  • 2+ years of hands-on experience in social media management and digital marketing.
  • Proficiency with platforms like Meta Business Suite, LinkedIn Campaign Manager, Canva.
  • Knowledge of SEO tools (Google Analytics ) and email marketing software.
  • Strong writing skills for crafting compelling ad copy, blogs, and PR materials.
  • Basic graphic design/video editing skills (Adobe Creative Suite, Canva, CapCut).
  • Passion for sports, fitness, or healthcare industries.
  • Bachelor’s degree in marketing, Communications, or related field (preferred).
  • Strong communication and interpersonal skills.

Preferred Qualifications:

  • Experience in healthcare, wellness, fitness or sports-related industries.
  • Familiarity with WordPress or similar CMS platforms.
  • Understanding of patient privacy regulations.

Job Types: Full-time, Permanent

Pay: RM4,000.00 - RM4,500.00 per month

Benefits:

  • Additional leave
  • Free parking
  • Gym membership
  • Maternity leave
  • Opportunities for promotion
  • Parental leave
  • Professional development

Schedule:

  • Day shift
  • Monday to Friday

Supplemental Pay:

  • Performance bonus
  • Yearly bonus

Ability to commute/relocate:

  • Mont Kiara: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Digital marketing: 2 years (Preferred)

Language:

  • Mandarin (Preferred)