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Public Relation cum Marketing Specialist
RM 4,000 - RM 4,500 / month
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Key Responsibilities:
1. Social Media Management
- Develop, schedule, and execute engaging content across platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.) tailored to athletes, fitness enthusiasts, and healthcare professionals.
- Monitor trends, respond to comments/messages, and foster community growth.
- Run paid ad campaigns promote services, events, and success stories.
2. Digital Marketing
- Manage SEO/SEM strategies to improve website visibility and lead generation.
- Design email marketing campaigns (newsletters, promotions, patient success stories).
- Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, etc., and adjust strategies for optimization.
3. Public Relations (PR)
- Build relationships with local media, sports teams, fitness influencers, and healthcare partners.
- Draft press releases, media kits, and pitches highlight clinic milestones, expert insights, or event participation.
- Coordinate interviews, podcasts, or guest blog opportunities for team members.
4. Content Creation
- Collaborate with clinicians to produce educational content (blogs, videos, infographics) about injury prevention, rehab techniques, and sports science.
- Ensure brand consistency in visuals and messaging.
5. Event Promotion
- Market workshops, free injury screenings, or partnerships with sports clubs/gyms.
- Document events through live social updates, photos, and testimonials.
6. Reporting
- Track KPIs (engagement, conversions, website traffic) and present monthly reports to leadership.
Requirements:
- 2+ years of hands-on experience in social media management and digital marketing.
- Proficiency with platforms like Meta Business Suite, LinkedIn Campaign Manager, Canva.
- Knowledge of SEO tools (Google Analytics ) and email marketing software.
- Strong writing skills for crafting compelling ad copy, blogs, and PR materials.
- Basic graphic design/video editing skills (Adobe Creative Suite, Canva, CapCut).
- Passion for sports, fitness, or healthcare industries.
- Bachelor’s degree in marketing, Communications, or related field (preferred).
- Strong communication and interpersonal skills.
Preferred Qualifications:
- Experience in healthcare, wellness, fitness or sports-related industries.
- Familiarity with WordPress or similar CMS platforms.
- Understanding of patient privacy regulations.
Job Types: Full-time, Permanent
Pay: RM4,000.00 - RM4,500.00 per month
Benefits:
- Additional leave
- Free parking
- Gym membership
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
Schedule:
- Day shift
- Monday to Friday
Supplemental Pay:
- Performance bonus
- Yearly bonus
Ability to commute/relocate:
- Mont Kiara: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Digital marketing: 2 years (Preferred)
Language:
- Mandarin (Preferred)