MARKETING MANAGER

Job Description:

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts in the retail industry in Malaysia. The ideal candidate will have a strong understanding of the retail landscape, consumer behavior, and marketing strategies to drive brand awareness, customer engagement, and sales growth. This role requires a creative thinker with excellent leadership skills and a proven track record in retail marketing.

Key Responsibilities:

• Develop and Execute Marketing Strategies:
• Create and implement comprehensive marketing plans to achieve business objectives, including brand awareness, customer acquisition, and sales growth.
• Align marketing strategies with the company’s overall goals and retail trends in Malaysia.
• Brand Management:
• Oversee the development and maintenance of the brand identity across all retail channels.
• Ensure consistent messaging and branding across online and offline platforms.
• Campaign Management:
• Plan and execute multi-channel marketing campaigns, including digital, social media, email, in-store promotions, and events.
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
• Customer Engagement:
• Develop strategies to enhance customer loyalty and retention through personalized marketing initiatives.
• Utilize customer insights and data analytics to improve targeting and segmentation.
• Digital Marketing:
• Oversee the company’s digital presence, including website, social media, and e-commerce platforms.
• Collaborate with the digital team to drive online traffic, conversions, and engagement.
• Market Research and Analysis:
• Conduct market research to identify trends, consumer preferences, and competitor activities.
• Use insights to inform marketing strategies and product positioning.
• Budget Management:
• Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
• Track and report on marketing expenditures and ROI.
• Team Leadership:
• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
• Coordinate with cross-functional teams, including sales, merchandising, and operations.
• Vendor and Agency Management:
• Manage relationships with external agencies, vendors, and partners to ensure high-quality deliverables.
• Negotiate contracts and oversee the execution of marketing projects.
• Compliance and Reporting:
• Ensure all marketing activities comply with local regulations and industry standards.
• Prepare regular reports on marketing performance and present to senior management.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with at least 2 years in a managerial role within the retail industry.
• Strong understanding of the Malaysian retail market and consumer behavior.
• Proven experience in developing and executing successful marketing campaigns.
• Proficiency in digital marketing tools, CRM systems, and data analytics platforms.
• Excellent communication, leadership, and project management skills.
• Creative thinker with strong problem-solving abilities.
• Fluency in English and Bahasa Malaysia; additional languages are a plus.

Key Competencies:

• Strategic thinking and planning
• Customer-centric mindset
• Data-driven decision-making
• Strong analytical and organizational skills
• Ability to work under pressure and meet deadlines
• Team player with excellent interpersonal skills

Why Join Us?

• Opportunity to work in a fast-paced and growing retail environment.
• Competitive salary and benefits package.
• Career growth and development opportunities.
• Be part of a passionate and innovative team.

Job Types: Full-time, Permanent

Pay: RM6,000.00 - RM9,000.00 per month

Benefits:

• Free parking
• Maternity leave
• Opportunities for promotion
• Professional development

Schedule:

• Day shift
• Monday to Friday

Language:

• Mandarin (Preferred)
• Bahasa (Preferred)

Work Location: In person