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Digital Marketing Executive (SEO & Website Management)
RM 4,000 - RM 7,000 / month
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Key Responsibilities
1. SEO Strategy & Implementation
- Develop and execute SEO strategies to improve search engine rankings and organic traffic.
- Conduct keyword research and optimize website content for relevant search terms.
- Implement on-page SEO (meta tags, alt text, internal linking, structured data) and off-page SEO (link building, guest posting).
2. Website Management & Optimization
- Manage and update website content to ensure SEO best practices and a seamless user experience.
- Work on technical SEO improvements, including site speed optimization, mobile responsiveness, and crawlability.
- Collaborate with web developers to ensure proper website structure, URL optimization, and error fixing.
3. Google Analytics & Performance Tracking
- Use Google Analytics, Google Search Console, and SEO tools to monitor website performance and traffic trends.
- Track key performance metrics (CTR, bounce rate, page rankings) and provide insights for improvement.
4. Content Marketing & Blogging
- Create and manage SEO-friendly blog posts, landing pages, and website content.
- Ensure high-quality, engaging content that aligns with search engine guidelines and user intent.
5. Paid Search (Google Ads) Management (if applicable)
- Assist in setting up and optimizing Google Ads campaigns for paid search visibility.
- Conduct A/B testing and analyze ad performance to maximize ROI.
6. Link Building & Off-Page SEO
- Develop and implement link-building strategies to increase domain authority.
- Reach out to industry blogs, directories, and partners for quality backlinks.
7. Competitor Analysis & Market Research
- Conduct SEO audits and competitor analysis to identify areas for improvement.
- Stay updated on Google algorithm changes, SEO trends, and digital marketing innovations.
8. Conversion Rate Optimization (CRO)
- Analyze user behavior and improve website conversion rates.
- Test landing pages, CTAs, and forms to optimize lead generation and sales.
9. Collaboration & Reporting
- Work closely with web developers, content creators, and marketing teams to align SEO efforts.
- Provide monthly SEO performance reports and suggest improvements.
Key Qualifications & Skills
Education:
- Bachelor's degree in Marketing, Digital Marketing, IT, or a related field.
Experience:
- Minimum 2-5 years experience in SEO, website management, or digital marketing.
- Proven track record of improving Google search rankings and website traffic.
Technical Skills:
- Strong knowledge of SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog).
- Experience with WordPress, Shopify, or other CMS platforms.
- Familiarity with HTML, CSS, JavaScript, and technical SEO best practices.
- Google Ads and PPC campaign knowledge is a plus.
Soft Skills:
- Strong analytical and problem-solving skills.
- Ability to work independently and stay updated on SEO trends.
- Excellent communication and collaboration skills.
Job Types: Full-time, Permanent
Pay: RM4,000.00 - RM7,000.00 per month
Benefits:
- Flexible schedule
- Free parking
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
Schedule:
- Monday to Friday
Supplemental Pay:
- Performance bonus
- Yearly bonus
Work Location: In person