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Key Responsibilities:
Influencer Identification and Outreach:
- Assist in identifying potential influencers based on target audience, brand alignment, and campaign objectives.
- Support the outreach process by researching and contacting influencers through various communication channels.
Campaign Execution:
- Collaborate with the IPM team to develop and execute influencer marketing campaigns.
- Coordinate campaign logistics, including influencer agreements, content guidelines, and deliverables.
Relationship Management:
- Cultivate and maintain strong relationships with influencers, ensuring clear communication and timely follow-ups.
- Provide support to influencers throughout the campaign, addressing any questions or concerns that arise.
Content Coordination:
- Work closely with influencers to ensure the timely delivery of high-quality content that aligns with brand guidelines and campaign objectives.
- Facilitate content approvals and revisions, coordinating with both influencers and internal stakeholders.
Performance Tracking and Analysis:
- Assist in monitoring and analyzing campaign performance metrics, such as reach, engagement, and conversions.
- Collaborate with the IPM team to generate reports and insights for internal stakeholders.
Trend and Competitive Analysis:
- Stay updated on industry trends and best practices in influencer marketing.
- Conduct competitive analysis to identify opportunities and benchmarks for improvement.
Administrative Support:
- Provide general administrative assistance, including organizing files, scheduling meetings, and managing campaign-related documentation.
Learning and Development:
- Actively seek opportunities to expand knowledge and skills in influencer marketing, social media, and digital marketing.
- Stay curious and open to learning new tools, techniques, and strategies.
Requirements:
- Currently pursuing a degree in Marketing, Communication, or a related field.
- Strong written and verbal communication skills.
- Familiarity with social media platforms and influencer marketing trends.
- Creative thinking and ability to generate innovative ideas.
- Detail-oriented with excellent organizational skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Ability to work independently and as part of a team.
- Positive attitude, eagerness to learn, and ability to adapt to a fast-paced environment.