
Digital Marketing Lead
Salary undisclosed
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- Develop and implement digital marketing strategies across all digital platforms including social media and paid social media ads to enhance brand awareness and increase brand visibility.
- Lead the planning, execution and optimization of digital marketing campaigns, ensuring they are on-time, within budget and meet KPIs.
- Collaborate with design and content team to ensure high-quality content is produced and aligns with marketing goals.
- Work closely with the sales team to ensure it supports overall campaigns, and drive lead conversion strategies across all digital platforms to effectively turns prospects into customers.
- Ability to approach potential partners for collaboration opportunities, effectively pitching partnership ideas, and negotiating mutually beneficial agreements.
- Produce detailed reports of all digital marketing activities to continually improve campaign effectiveness.
- Manage marketing budget and allocate resources strategically to ensure the best results for the company.
- Keep up with the latest trends in digital marketing, tools and best practices to ensure the company remains competitive and stays ahead.
- Possess at least a diploma or bachelor’s degree in marketing, communications or relevant field.
- Minimum of 2 years of experience in digital marketing. Experience in Food & Beverage industry is an added advantage.
- Strong understanding of digital marketing platforms, tools and trends.
- Proven track record of developing successful digital marketing strategies and achieving measurable results.
- Strong analytical and problem-solving skills.
- Creative, strategic thinker with attention to detail.
- Excellent communication and leadership skills with the ability to work collaboratively across departments.
- Highly motivated individual with a proactive attitude, who takes initiative and follow up with details.
- Able to work well under pressure to meet tight deadlines and handle multiple marketing project simultaneously.
- Possess own transport and willing to travel as needed for marketing activities.