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Digital Marketing Lead

Salary undisclosed

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  1. Develop and implement digital marketing strategies across all digital platforms including social media and paid social media ads to enhance brand awareness and increase brand visibility.
  2. Lead the planning, execution and optimization of digital marketing campaigns, ensuring they are on-time, within budget and meet KPIs.
  3. Collaborate with design and content team to ensure high-quality content is produced and aligns with marketing goals.
  4. Work closely with the sales team to ensure it supports overall campaigns, and drive lead conversion strategies across all digital platforms to effectively turns prospects into customers.
  5. Ability to approach potential partners for collaboration opportunities, effectively pitching partnership ideas, and negotiating mutually beneficial agreements.
  6. Produce detailed reports of all digital marketing activities to continually improve campaign effectiveness.
  7. Manage marketing budget and allocate resources strategically to ensure the best results for the company.
  8. Keep up with the latest trends in digital marketing, tools and best practices to ensure the company remains competitive and stays ahead.
  1. Possess at least a diploma or bachelor’s degree in marketing, communications or relevant field.
  2. Minimum of 2 years of experience in digital marketing. Experience in Food & Beverage industry is an added advantage.
  3. Strong understanding of digital marketing platforms, tools and trends.
  4. Proven track record of developing successful digital marketing strategies and achieving measurable results.
  5. Strong analytical and problem-solving skills.
  6. Creative, strategic thinker with attention to detail.
  7. Excellent communication and leadership skills with the ability to work collaboratively across departments.
  8. Highly motivated individual with a proactive attitude, who takes initiative and follow up with details.
  9. Able to work well under pressure to meet tight deadlines and handle multiple marketing project simultaneously.
  10. Possess own transport and willing to travel as needed for marketing activities.