Trade Marketing Executive
Salary undisclosed
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Job Responsibilities
- Assist in planning and executing Trade Marketing strategies in alignment with Marketing and Sales to maximize category potential.
- Support business and budget planning activities for assigned categories.
- Conduct category performance analysis using market and product data to identify opportunities for growth.
- Assist in conducting shopper research and New Product Introduction (NPI) initiatives.
- Support the development of channel strategies with differentiated promotions to attract consumers.
- Help in preparing planogram proposals, display formats, and Point of Sale Materials (POSM).
- Assist in creating trade decks, NPI, and trade plan presentations for the sales team.
- Monitor competitor activities, support post-campaign analysis, and assist in trade investment and account profitability planning.
- Support the implementation of sell-in and sell-out, distribution, and merchandising strategies.
- Collaborate on annual customer business plans and contribute ideas for sustainable growth.
- Work with the Supply Chain team to support stock requirement forecasts based on market trends and sales data.
Job Requirements
- A minimum of a bachelor's degree is required for the position.
- Minimum 1-2 years of Trade Marketing or Key Account Management in FMCG environment. However, fresh Graduate is encouraged to apply.
- Well-versed in retail sales environment and its dynamics.
- Strong Interpersonal and Analytical skills with basic research knowledge.
- Good presentation and communication skills, able to support the sales team to liaise with the customer as necessary.
- Strong strategic development and analytical skill with experience in data analysis.
- Basic financial knowledge for decision making.
- Able to multi-tasking and work cross functionally.
Job Responsibilities
- Assist in planning and executing Trade Marketing strategies in alignment with Marketing and Sales to maximize category potential.
- Support business and budget planning activities for assigned categories.
- Conduct category performance analysis using market and product data to identify opportunities for growth.
- Assist in conducting shopper research and New Product Introduction (NPI) initiatives.
- Support the development of channel strategies with differentiated promotions to attract consumers.
- Help in preparing planogram proposals, display formats, and Point of Sale Materials (POSM).
- Assist in creating trade decks, NPI, and trade plan presentations for the sales team.
- Monitor competitor activities, support post-campaign analysis, and assist in trade investment and account profitability planning.
- Support the implementation of sell-in and sell-out, distribution, and merchandising strategies.
- Collaborate on annual customer business plans and contribute ideas for sustainable growth.
- Work with the Supply Chain team to support stock requirement forecasts based on market trends and sales data.
Job Requirements
- A minimum of a bachelor's degree is required for the position.
- Minimum 1-2 years of Trade Marketing or Key Account Management in FMCG environment. However, fresh Graduate is encouraged to apply.
- Well-versed in retail sales environment and its dynamics.
- Strong Interpersonal and Analytical skills with basic research knowledge.
- Good presentation and communication skills, able to support the sales team to liaise with the customer as necessary.
- Strong strategic development and analytical skill with experience in data analysis.
- Basic financial knowledge for decision making.
- Able to multi-tasking and work cross functionally.