Assistant Manager, Trade Activation
Job Description
Your Job
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
Role Overview & Primary Accountabilities:
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
The Assistant Manager Trade Activation is responsible for developing, implementing, and executing trade marketing activities that influence shopper behavior, drive in-store sales, and enhance customer experience. The role involves collaborating with cross-functional teams, retail partners, and external agencies to deliver shopper-centric solutions that align with the company’s overall business goals. The focus is on creating trade programs that influence the shopper’s purchase decision through tailored in-store and retail experiences, backed by data-driven insights.
• Shopper-Centric Campaigns: Develop and execute trade activation strategies and promotional campaigns that appeal directly to the shopper, ensuring the brand and product are top of mind at the point of purchase.
• Retail Activation: Partner with retailers to design in-store activation programs, including product displays, point-of-sale materials, digital signage, and other shopper engagement tactics.
• Consumer Insights: Analyze shopper data and trends to understand consumer behavior and preferences, tailoring campaigns to address those insights.
• Collaboration: Work closely with the sales, marketing, and category management teams to ensure trade programs align with overall brand strategy and sales objectives.
• Shopper Experience: Ensure that shopper journeys are seamless across all retail channels by creating experiences that resonate with target consumers and drive conversion.
• Promotions & Incentives: Develop and execute promotional activities such as giveaways, and contests to drive in-store traffic and encourage purchases.
• Budget Management: Oversee the budget for trade activation initiatives, ensuring efficient allocation of resources and optimizing return on investment.
• Measurement & Reporting: Track and evaluate the effectiveness of shopper trade activations through KPIs such as sales growth, shopper engagement, and ROI. Make data-driven decisions to refine and improve future campaigns.
• Retailer & Partner Relationships: Build strong relationships with key retail partners to ensure successful implementation and execution of shopper activation programs.
• Training & Support: Provide guidance and support to field teams and retail staff to ensure the successful execution of trade initiatives.
About Us
Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results.
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
Essential Requirements
Bachelor’s degree in Marketing, Business, or a related field (preferred).
A few years of experience in shopper marketing, trade marketing, or related roles.
Experience in managing shopper-focused campaigns and retail activations.
Strong understanding of consumer behavior and retail dynamics.
Ability to manage multiple projects simultaneously and work cross-functionally.
Strong communication, negotiation, and presentation skills.
Proficient in analyzing market data and extracting actionable insights.
Skills
• Shopper Insights: Deep understanding of shopper behavior and how to influence decisions at the point of purchase.
• Creativity: Ability to design innovative and engaging shopper activation programs.
• Analytical Skills: Strong ability to measure campaign effectiveness and adjust strategies based on results.
• Project Management: Highly organized with a proven ability to manage complex projects from concept to execution.
• Collaboration: Ability to work effectively with various teams, including sales, marketing, and external partners.
• Retail Knowledge: In-depth understanding of the retail environment and consumer touchpoints across various channels.
Key Performance Indicators (KPIs)
• Increased sales and market share driven by shopper activation efforts.
• Shopper engagement metrics (e.g., participation in promotions, in-store interactions).
• ROI of trade marketing campaigns.
• Successful execution of in-store displays, promotions, and marketing initiatives.
• Positive feedback from retail partners and consumers.
Location: Kuala Lumpur, Malaysia
Total Benefits
Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see .
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the .
And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.
No Relocation:
This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.