Brand Manager (Fashion Production)

New Category Expansion & Product Development:

• Create New Products: Lead the development of new product categories, ensuring they align with the brand's mission and target audience.
• Trend Research: Keep an eye on market trends to develop new products that are in demand and set for a successful launch.

Planning & Project Management:

• Launch Planning: Create detailed plans for new product launches, including production timelines, cost estimates, and sales targets.
• Sales & Budget Management: Work with the team to manage budgets and set realistic sales forecasts for new products.

Analytics & Performance Tracking:

• Track Product Performance: Monitor inventory levels, sell-thru rates, and customer feedback to assess how well new products are selling.
• Plan Future Launches: Use data and trends to help plan upcoming product launches and refine product offerings.

Partnerships & Collaboration:

• Work with External Partners: Collaborate with suppliers, designers, and influencers to co-create new products and campaigns.

Marketing

• Responsible for brand strategies, includes the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Responsible to coordinate cross-functional activities related to consumer and marketing programs (including brand strategic planning, market positioning) and planning processes, manages timelines, and ensures timely completion of all deliverables
• Creating and managing promotional collateral to establish and maintain product branding
• Oversee the production of magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with designers, copywriters, media buyers and printers

Merchandising

• Responsible to coordinate cross-functional activities related to consumer and marketing programs (including product segmentation, pricing, promotion) and planning processes, manages timelines, and ensures timely completion of all deliverables
• Monitor sell out dates against all products
• Manage the range plan in Season reflecting any changes based on current trade
• Review previous season and capture lessons learned for future improvement
• Quarterly plan at category/season level that reflects the best possible mix of product to deliver the KPI’s
• Assist with product development, pricing and new product launches as well as developing new business opportunities

JOB REQUIREMENTS:

• Bachelor's degree or an equivalent combination of education, training, and experience preferred with passion in consumer and brand awareness
• Minimum 5 years of working experience in brand management with proven experience in identifying and delivering on-trend products in retail environment required
• Proven track record of consumer engagement planning, innovative thinking, program development and execution and a strategic approach to brand building programs
• Excellent communication and presentation skills, both written and oral
• Ability to think and act independently with minimal supervision, adapt to changes, escalate urgent issues with recommended resolutions when necessary
• Proactive, independent, positive attitude and able to work in a highly pressured and fast-paced working environment
• Possess own vehicle and wiling to travel
• Willing to work in Damansara Heights

New Category Expansion & Product Development:

• Create New Products: Lead the development of new product categories, ensuring they align with the brand's mission and target audience.
• Trend Research: Keep an eye on market trends to develop new products that are in demand and set for a successful launch.

Planning & Project Management:

• Launch Planning: Create detailed plans for new product launches, including production timelines, cost estimates, and sales targets.
• Sales & Budget Management: Work with the team to manage budgets and set realistic sales forecasts for new products.

Analytics & Performance Tracking:

• Track Product Performance: Monitor inventory levels, sell-thru rates, and customer feedback to assess how well new products are selling.
• Plan Future Launches: Use data and trends to help plan upcoming product launches and refine product offerings.

Partnerships & Collaboration:

• Work with External Partners: Collaborate with suppliers, designers, and influencers to co-create new products and campaigns.

Marketing

• Responsible for brand strategies, includes the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Responsible to coordinate cross-functional activities related to consumer and marketing programs (including brand strategic planning, market positioning) and planning processes, manages timelines, and ensures timely completion of all deliverables
• Creating and managing promotional collateral to establish and maintain product branding
• Oversee the production of magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with designers, copywriters, media buyers and printers

Merchandising

• Responsible to coordinate cross-functional activities related to consumer and marketing programs (including product segmentation, pricing, promotion) and planning processes, manages timelines, and ensures timely completion of all deliverables
• Monitor sell out dates against all products
• Manage the range plan in Season reflecting any changes based on current trade
• Review previous season and capture lessons learned for future improvement
• Quarterly plan at category/season level that reflects the best possible mix of product to deliver the KPI’s
• Assist with product development, pricing and new product launches as well as developing new business opportunities

JOB REQUIREMENTS:

• Bachelor's degree or an equivalent combination of education, training, and experience preferred with passion in consumer and brand awareness
• Minimum 5 years of working experience in brand management with proven experience in identifying and delivering on-trend products in retail environment required
• Proven track record of consumer engagement planning, innovative thinking, program development and execution and a strategic approach to brand building programs
• Excellent communication and presentation skills, both written and oral
• Ability to think and act independently with minimal supervision, adapt to changes, escalate urgent issues with recommended resolutions when necessary
• Proactive, independent, positive attitude and able to work in a highly pressured and fast-paced working environment
• Possess own vehicle and wiling to travel
• Willing to work in Damansara Heights