Social Media & Activation Deputy Manager

Responsibilities:

1. Social Media Strategy & Execution

- Develop and execute social media marketing plans tailored to the property industry.

- Manage content calendars and schedule posts across platforms (Facebook, Instagram, TikTok, YouTube, etc.).

2. Content Creation & Management

- Create engaging and high-quality content, including graphics, videos, reels, and written posts.

- Work with designers, videographers, and copywriters to produce compelling storytelling content.

- Ensure content highlights key selling points of properties and appeals to the target audience.

3. Community Management & Customer Engagement

- Monitor and respond to comments, messages, and inquiries in a timely manner.

- Manage crisis communication and reputation management online.

4. Social Media Advertising & Campaigns

- Plan and execute paid social media campaigns to generate leads and brand awareness.

- Optimize ad targeting to reach property buyers, investors, and tenants.

- Track and adjust campaigns based on performance analytics.

5. Performance Tracking & Reporting

- Analyze social media metrics (engagement, reach, conversions, etc.) and prepare reports.

- Use insights to refine content strategies and improve ROI.

- Keep up with social media trends, algorithm changes, and industry best practices.

6. Influencer & KOL Engagement

- Partner with KOLs, influencers, and content creators to promote property marketing and align with brand goals.

-Manage KOL relationships, ensuring effective communication, campaign tracking, and collaboration on co-branded content.

- Monitor and report on the performance of influencer campaigns, focusing on ROI, engagement, and lead generation.

7. Event & On-Ground Activation Support

- Assist in promoting property launches, and events via social media.

Education, Experience and Skill Requirements

1. Candidate must possess at least Diploma/ Bachelor’s Degree in Marketing, Mass Communications or equivalent.

2. Minimum 5 years of marketing related work experience is required for this position.

3. Strong understanding of social media trends, analytics, and tools.

4. Excellent communication and presentation skills.

5. Ability to analyze data and generate insights to optimize campaigns.

6. Strong creativity and the ability to develop engaging content and strategies.

7. Ability to handle multiple tasks independently.

8. Good PC skills and proficient in MS Office (Word, Excel and Powerpoint);

9. Strong verbal and written communication skills in English.

10. Required language (s): English & Bahasa Malaysia; Ability to communicate in Mandarin is an added advantage

11. Possess own transport, wiling to travel occasionally.

Setia Awan Land is a Malaysia property developer that offers a range of properties including affordable homes, and mixed-development. Their developments emphasize on community-oriented design, aiming to provide well-rounded, lifestyle-driven environments.

Responsibilities:

1. Social Media Strategy & Execution

- Develop and execute social media marketing plans tailored to the property industry.

- Manage content calendars and schedule posts across platforms (Facebook, Instagram, TikTok, YouTube, etc.).

2. Content Creation & Management

- Create engaging and high-quality content, including graphics, videos, reels, and written posts.

- Work with designers, videographers, and copywriters to produce compelling storytelling content.

- Ensure content highlights key selling points of properties and appeals to the target audience.

3. Community Management & Customer Engagement

- Monitor and respond to comments, messages, and inquiries in a timely manner.

- Manage crisis communication and reputation management online.

4. Social Media Advertising & Campaigns

- Plan and execute paid social media campaigns to generate leads and brand awareness.

- Optimize ad targeting to reach property buyers, investors, and tenants.

- Track and adjust campaigns based on performance analytics.

5. Performance Tracking & Reporting

- Analyze social media metrics (engagement, reach, conversions, etc.) and prepare reports.

- Use insights to refine content strategies and improve ROI.

- Keep up with social media trends, algorithm changes, and industry best practices.

6. Influencer & KOL Engagement

- Partner with KOLs, influencers, and content creators to promote property marketing and align with brand goals.

-Manage KOL relationships, ensuring effective communication, campaign tracking, and collaboration on co-branded content.

- Monitor and report on the performance of influencer campaigns, focusing on ROI, engagement, and lead generation.

7. Event & On-Ground Activation Support

- Assist in promoting property launches, and events via social media.

Education, Experience and Skill Requirements

1. Candidate must possess at least Diploma/ Bachelor’s Degree in Marketing, Mass Communications or equivalent.

2. Minimum 5 years of marketing related work experience is required for this position.

3. Strong understanding of social media trends, analytics, and tools.

4. Excellent communication and presentation skills.

5. Ability to analyze data and generate insights to optimize campaigns.

6. Strong creativity and the ability to develop engaging content and strategies.

7. Ability to handle multiple tasks independently.

8. Good PC skills and proficient in MS Office (Word, Excel and Powerpoint);

9. Strong verbal and written communication skills in English.

10. Required language (s): English & Bahasa Malaysia; Ability to communicate in Mandarin is an added advantage

11. Possess own transport, wiling to travel occasionally.

Setia Awan Land is a Malaysia property developer that offers a range of properties including affordable homes, and mixed-development. Their developments emphasize on community-oriented design, aiming to provide well-rounded, lifestyle-driven environments.