IT Digital Marketing Specialist

IT Digital Marketing The role of an IT digital marketing job scope will involves developing and executing digital marketing strategies across various online platforms like social media, search engines, email, and websites, with a focus on utilizing technology and data analysis to reach target audiences, generate leads, and achieve business objectives; key responsibilities include content creation, SEO optimization, paid advertising campaigns, social media management, analytics reporting, and staying updated with emerging digital trends to effectively promote company products and branding to achieve company target & goals. Job description: 1.Strategy Development: Creating comprehensive digital marketing plans aligned with the company goals. Identifying target audiences within the IT market. Setting measurable KPIs to track campaign performance. 2.Content Creation and Management: Producing engaging content like articles, infographics, videos tailored within respective departments. Optimizing content for search engines (SEO) to improve organic visibility. Managing content calendars across different digital channels 3.Social Media Marketing: Developing and managing social media presence on platforms like Instagram, X, TikTok and Facebook. Creating targeted social media campaigns for engagement and running social media campaigns. Monitoring social media conversations and responding to inquiries. 4.Paid Advertising: Managing paid search campaigns on Google Ads, Facebook Ads. Implementing display advertising strategies on relevant websites. Utilizing social media advertising options to reach specific demographics. 5.Analytics and Reporting: Tracking key performance indicators (KPIs) across digital channels. Analyzing data to identify trends and optimize campaign performance. Generating reports Requirements: Possess at least Bachelor’s Degree/Diploma/Professional Degree in Computer Science/Information Technology or equivalent. At least 3 years of working experience in a related field is required for this position. Experienced in Media line will be an added advantage. Written and verbal communication skills in English & Bahasa Malaysia. Expertise in SEO techniques and best practices Proficiency in digital marketing tools and platforms (Google Analytics, social media dashboards, email marketing software) Data analysis and interpretation abilities Strong communication and collaboration skills to work with cross-functional teams Ability to backup & support when needed.