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Celebrity Management - Offline Branding, Marketing

Salary undisclosed

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Department Marketing
LevelExperienced (Individual Contributor)
LocationMalaysia - Kuala Lumpur

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:
  • Identify, source, initiate contact with the local celebrities / talents / influencers, and negotiate contracts, endorsement, collaboration and partnerships.
  • Manage working relationships with these celebrities / talents / influencers to ensure they fulfill the deliverables.
  • Ensuring smooth execution of commitments (shoot, appearances, social media postings, etc).
  • Prepare schedules & manage projects based on directions and adjust when needed / ad hoc changes
  • Liaise with internal legal & finance on contracts & finance processes.
  • Plan, conceptualize and execute promotional/marketing campaigns while collaborating with key stakeholders such as internal and external teams (e.g. Campaigns, Media Buy, Creative & production teams).
  • Perform tracking and analysis to continually optimize celebrity campaigns performance and identify improvement areas.
Requirements:
  • Bachelor’s degree is required, preferably in Marketing or a related field
  • 3-4 years of experience in agency / Celebrity / Talent / KOL management is a plus, background in agency is preferred
  • Excellent negotiation and communication skills
  • Excellent understanding of local market
  • Excellent project management skills
About Shopee
Size More than 5000
Industry Broadline Retail
Location Singapore
Founded 5 February 2015
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