
Digital Marketing Executive (Tech Industry)
RM 4,000 - RM 6,000 / month
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- Plan, create, and manage paid ad campaigns across Meta, Google, LinkedIn, and other digital platforms.
- Optimize campaigns to achieve KPIs, including CTR, CPC, CPA, ROAS, and conversions.
- Conduct keyword research, audience segmentation, and A/B testing to enhance campaign effectiveness.
- Develop and implement strategies to improve ad quality scores and landing page relevance.
- Monitor, analyze, and report on campaign performance, providing data-driven insights and recommendations.
- Collaborate with content, design, and marketing teams to ensure cohesive messaging across all platforms.
- Stay updated with industry trends, platform updates, and best practices in digital advertising.
- Manage campaign budgets, ensuring efficient allocation of ad spend for maximum ROI.
- Implement and track conversion pixels, UTM parameters, and performance analytics tools.