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Digital Marketing Executive (Tech Industry)

RM 4,000 - RM 6,000 / month

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  • Plan, create, and manage paid ad campaigns across Meta, Google, LinkedIn, and other digital platforms.
  • Optimize campaigns to achieve KPIs, including CTR, CPC, CPA, ROAS, and conversions.
  • Conduct keyword research, audience segmentation, and A/B testing to enhance campaign effectiveness.
  • Develop and implement strategies to improve ad quality scores and landing page relevance.
  • Monitor, analyze, and report on campaign performance, providing data-driven insights and recommendations.
  • Collaborate with content, design, and marketing teams to ensure cohesive messaging across all platforms.
  • Stay updated with industry trends, platform updates, and best practices in digital advertising.
  • Manage campaign budgets, ensuring efficient allocation of ad spend for maximum ROI.
  • Implement and track conversion pixels, UTM parameters, and performance analytics tools.