Hotel Marketing & Communications Manager

Key Responsibilities:

1. Social Media Management: Monitor, manage, and update all hotel social media channels, ensuring active and engaged communities around trending topics and driving daily public interaction.
2. Content Development: Create and curate unique hotel and destination content (posts, photos, videos, infographics) and source quality User Generated Content for social amplification efforts.
3. Influencer Engagement: Plan and execute itineraries with key influencers to ensure value delivery and objective achievement.
4. Email Marketing: Strategise and coordinate monthly email marketing campaigns, working closely with Brand Marketing and Creative teams.
5. Digital Operations: Manage daily digital administrative operations, including follow-ups on work priorities and the preparation of monthly mail-out and online exposure value reports.
6. Financial Management: Review, reconcile, and evaluate monthly ledgers and budgets, assist with fiscal planning, and manage monthly and annual digital marketing budgets.
7. Collaborative Marketing Efforts: Work with various hotel departments to create and promote brand marketing and promotions activities, developing events and programs to heighten brand awareness and increase profitability.
8. Promotional Program Development: Develop and execute marketing plans and strategies to promote the hotel brand across categories, including creating collateral and enhancing brand value.
9. Market Research: Conduct market surveys on competitors and general market trends to inform marketing strategies.
10. Public Relations Coordination: Oversee media relations, press releases, media events, and influencer partnerships, and serve as the hotel spokesperson when appointed by the General Manager.
11. Event Management: Organise and coordinate special events, promotions, and activations, ensuring seamless execution with other departments, and manage pre-planning logistics with suppliers and contractors.
12. Business and Leisure Travel Promotions: Develop and release promotions for business and leisure travel to press and target audiences, coordinate familiarisation trips for journalists and bloggers, and maintain current media lists.
13. Perform other reasonable duties assigned by the assigned by the Management

Qualifications:

• Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma, Professional Degree, Mass Communications, Marketing, Hospitality Management or equivalent.
• At least 5 years of work experience required in a similar position.
• Strong written and verbal communication skills, with a creative flair and attention to detail.
• Must be fluent in English and Bahasa Malaysia, both verbal written. Ability to speak Mandarin is an added advantage.
• Excellent organisational and project management skills, with the ability to prioritize tasks and meet deadlines.
• Highly driven, persuasive and pro-active client engagement skills
• Agile and able to adapt to needs and changes quickly
• Knowledge of the Kuala Lumpur hospitality market and trends is a plus.
• Positive attitude, ability to work independently as well as collaboratively in a fast-paced environment.
• Proven experience in executing marketing plans, sales strategies and campaigns to generate sales revenue for the Group’s hotel suites

Key Responsibilities:

1. Social Media Management: Monitor, manage, and update all hotel social media channels, ensuring active and engaged communities around trending topics and driving daily public interaction.
2. Content Development: Create and curate unique hotel and destination content (posts, photos, videos, infographics) and source quality User Generated Content for social amplification efforts.
3. Influencer Engagement: Plan and execute itineraries with key influencers to ensure value delivery and objective achievement.
4. Email Marketing: Strategise and coordinate monthly email marketing campaigns, working closely with Brand Marketing and Creative teams.
5. Digital Operations: Manage daily digital administrative operations, including follow-ups on work priorities and the preparation of monthly mail-out and online exposure value reports.
6. Financial Management: Review, reconcile, and evaluate monthly ledgers and budgets, assist with fiscal planning, and manage monthly and annual digital marketing budgets.
7. Collaborative Marketing Efforts: Work with various hotel departments to create and promote brand marketing and promotions activities, developing events and programs to heighten brand awareness and increase profitability.
8. Promotional Program Development: Develop and execute marketing plans and strategies to promote the hotel brand across categories, including creating collateral and enhancing brand value.
9. Market Research: Conduct market surveys on competitors and general market trends to inform marketing strategies.
10. Public Relations Coordination: Oversee media relations, press releases, media events, and influencer partnerships, and serve as the hotel spokesperson when appointed by the General Manager.
11. Event Management: Organise and coordinate special events, promotions, and activations, ensuring seamless execution with other departments, and manage pre-planning logistics with suppliers and contractors.
12. Business and Leisure Travel Promotions: Develop and release promotions for business and leisure travel to press and target audiences, coordinate familiarisation trips for journalists and bloggers, and maintain current media lists.
13. Perform other reasonable duties assigned by the assigned by the Management

Qualifications:

• Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma, Professional Degree, Mass Communications, Marketing, Hospitality Management or equivalent.
• At least 5 years of work experience required in a similar position.
• Strong written and verbal communication skills, with a creative flair and attention to detail.
• Must be fluent in English and Bahasa Malaysia, both verbal written. Ability to speak Mandarin is an added advantage.
• Excellent organisational and project management skills, with the ability to prioritize tasks and meet deadlines.
• Highly driven, persuasive and pro-active client engagement skills
• Agile and able to adapt to needs and changes quickly
• Knowledge of the Kuala Lumpur hospitality market and trends is a plus.
• Positive attitude, ability to work independently as well as collaboratively in a fast-paced environment.
• Proven experience in executing marketing plans, sales strategies and campaigns to generate sales revenue for the Group’s hotel suites