Senior Public Relations Executive
Key Accountabilities:
- Content Creation: Write and edit high-quality content for various platforms including press releases, speeches, articles, newsletters, and social media.
- Speech Writing: Craft engaging and persuasive speeches for healthcare executives and special events.
- Press Releases: Prepare and pitch/distribute press releases across multiple media mix to announce important news, events, and updates from IHH Healthcare Malaysia’s network of hospitals.
- Research: Conduct research to support content development and stay updated on industry trends and best practices.
- Media, KOLs & Influencers Relations: Build, engage, enhance and maintain good relations with key media partners i.e. print media, magazines, radio, TV, digital, influencers, KOLs etc to secure coverage of hospital events and initiatives.
- Brand Consistency: Ensure all content aligns with the organization’s branding and messaging guidelines.
- Agencies:
-Manage PR agencies deliverables, ensure the agency meets the set KPIs timely and have regular meetings to monitor progress.
-Work with translators (for vernacular or international content) to get content translated to the right mediums and ensure translated content accuracy.
- Collaborate:
-Partner with the Marketing team to create content that is relevant, compelling, and engaging to target audience and to be marketed via multiple platforms including digital and offline.
-Leverage on target audience’s (patients, caregivers, consumers, partners) insights and trends via market research to identify new and compelling ways in crafting healthcare content.
- Budget & Administration:
-Effective utilization of allocated budget, monitor budget utilization and measure campaign/program/activities KPIs against budget/ROIs.
-Ensure timely submission of monthly reports.
-Perform other related duties as may be assigned or delegated by the Superior or any other person as directed from time to time
Qualifications & Experience:
- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
- Minimum of 3 years of experience in a PR role, preferably within the healthcare industry.
- Exceptional writing, editing, and proofreading skills.
- Ability to write in a clear, concise, and engaging manner.
Key Accountabilities:
- Content Creation: Write and edit high-quality content for various platforms including press releases, speeches, articles, newsletters, and social media.
- Speech Writing: Craft engaging and persuasive speeches for healthcare executives and special events.
- Press Releases: Prepare and pitch/distribute press releases across multiple media mix to announce important news, events, and updates from IHH Healthcare Malaysia’s network of hospitals.
- Research: Conduct research to support content development and stay updated on industry trends and best practices.
- Media, KOLs & Influencers Relations: Build, engage, enhance and maintain good relations with key media partners i.e. print media, magazines, radio, TV, digital, influencers, KOLs etc to secure coverage of hospital events and initiatives.
- Brand Consistency: Ensure all content aligns with the organization’s branding and messaging guidelines.
- Agencies:
-Manage PR agencies deliverables, ensure the agency meets the set KPIs timely and have regular meetings to monitor progress.
-Work with translators (for vernacular or international content) to get content translated to the right mediums and ensure translated content accuracy.
- Collaborate:
-Partner with the Marketing team to create content that is relevant, compelling, and engaging to target audience and to be marketed via multiple platforms including digital and offline.
-Leverage on target audience’s (patients, caregivers, consumers, partners) insights and trends via market research to identify new and compelling ways in crafting healthcare content.
- Budget & Administration:
-Effective utilization of allocated budget, monitor budget utilization and measure campaign/program/activities KPIs against budget/ROIs.
-Ensure timely submission of monthly reports.
-Perform other related duties as may be assigned or delegated by the Superior or any other person as directed from time to time
Qualifications & Experience:
- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
- Minimum of 3 years of experience in a PR role, preferably within the healthcare industry.
- Exceptional writing, editing, and proofreading skills.
- Ability to write in a clear, concise, and engaging manner.