Digital Sales & Marketing Specialist

Digital Sales & Marketing Specialist is a professional who focuses on driving sales and promoting products or services through digital channels. They leverage various online platforms and tools to create, execute, and optimize marketing strategies with the goal of increasing brand awareness, customer engagement, and sales conversions.

Key responsibilities of a Digital Sales & Marketing Specialist may include:

• Digital Marketing Strategy: Developing and implementing marketing campaigns across digital channels such as social media, email, search engines, and websites.
• SEO and SEM: Optimizing websites for search engines (SEO) and managing paid advertising campaigns (Search Engine Marketing or SEM) to increase visibility and traffic.
• Content Marketing: Creating and promoting content (blogs, social media posts, videos, etc.) that attracts and engages the target audience.
• Email Marketing: Designing and sending email campaigns to nurture leads, increase conversions, and retain customers.
• Analytics and Reporting: Using analytics tools (e.g., Google Analytics) to track the performance of campaigns, analyze data, and adjust strategies for optimal results.
• Social Media Marketing: Managing brand presence across social media platforms like Facebook, Instagram, LinkedIn, Twitter, etc., to engage with potential customers and drive sales.
• Customer Relationship Management (CRM): Using CRM software to manage customer interactions, segment audiences, and personalize marketing efforts to increase retention and sales.
• Conversion Rate Optimization (CRO): Continuously testing and optimizing digital touchpoints, like websites or landing pages, to improve user experience and increase sales.
• Sales Strategy Development
• Develop and implement sales strategies to meet or exceed revenue goals.
• Identify new business opportunities and market segments for growth.
• Collaborate with the sales team to create and optimize sales funnels and conversion strategies.
• Marketing Campaigns
• Plan, execute, and monitor marketing campaigns across multiple channels (digital, email, social media, SEO/SEM, content marketing, etc.).
• Analyze market trends and customer data to tailor marketing campaigns and increase engagement.
• Measure and report on the effectiveness of campaigns, adjusting strategies as needed.
• Lead Generation & Nurturing
• Generate leads through various marketing channels, including email, social media, webinars, and more.
• Nurture leads through the sales funnel with personalized communication and targeted content.
• Implement automated marketing tools (CRM, email automation, etc.) to improve lead management and conversion.
• Content Creation & Promotion
• Collaborate with the content team to create and distribute marketing materials such as blog posts, case studies, videos, and social media content.
• Ensure all content aligns with brand voice and resonates with the target audience.
• Optimize content for SEO and user experience.
• Market Research & Analysis
• Conduct market research to understand customer needs, competitor activity, and industry trends.
• Analyze marketing and sales data to identify areas for improvement and optimize performance.
• Provide insights and recommendations for new sales and marketing strategies.
• Customer Relationship Management (CRM)
• Maintain and update customer data in the CRM system.
• Build and maintain relationships with key clients, partners, and stakeholders.
• Ensure timely follow-up on leads and customer inquiries.
• Collaboration & Reporting
• Work closely with the sales team to align marketing efforts with sales goals and objectives.
• Prepare and present regular reports on marketing and sales performance, providing insights and recommendations for improvements.
• Collaborate with design, product, and customer service teams to ensure a consistent brand message.

A Digital Sales & Marketing Specialist typically has a mix of skills, including knowledge of marketing tactics, data analysis, social media platforms, digital tools, and an understanding of customer behavior in the digital space.

Job Types: Full-time, Contract, Internship
Contract length: 6 months

Pay: RM1,700.00 - RM4,000.00 per month

Benefits:

• Opportunities for promotion
• Professional development

Schedule:

• Monday to Friday

Work Location: In person