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International Marketing Manager (Indonesia Healthcare Market)

Salary undisclosed

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Key Responsibilities:

• Market Research and Analysis: Conduct in-depth research on the Indonesian medical tourism market, including competitor analysis, patient demographics, and industry trends, and identify potential marketing channels to drive business volume.

• Partnership Development: Identify and develop strategic partnerships with Indonesian healthcare providers, insurance companies, corporations, and government agencies to promote IHH Healthcare Malaysia's medical tourism services.

• B2B Marketing: Develop and implement targeted B2B marketing campaigns to reach key decision-makers in Indonesia.

• B2C and Digital Marketing: Explore and implement effective B2C and digital marketing strategies to directly reach potential patients in Indonesia.

• Event Management: Organize and participate in medical tourism conferences, expos, and roadshows in Indonesia to increase brand visibility and generate leads.

• Patient Acquisition: Collaborate with the sales team to drive patient acquisition through effective marketing and sales strategies.

• Performance Tracking and Analysis: Monitor and analyze the effectiveness of marketing campaigns to measure ROI and identify areas for improvement.

• Team Management: Lead and mentor a team of marketing professionals to ensure efficient execution of marketing initiatives.

• Internal Stakeholder Management: Collaborate with hospitals within IHH Healthcare Malaysia to understand their specific medical tourism goals and provide them with the necessary marketing support and resources to achieve their targets.

Qualifications & Experience:

• Bachelor's degree in Marketing, Business Administration, or a related field.

• A minimum of 3 years experience in marketing or sales

• Preferably in healthcare industry.

• Strong understanding of the Indonesian healthcare market.

• Excellent communication and interpersonal skills.

• Proficiency in English and Indonesian.

• Ability to work independently and as part of a team.

• Creative, resourceful, results oriented and organized in managing daily task with minimal supervision.

• Ability to multi-task and work on several projects simultaneously.