Epicareer Might not Working Properly
Learn More

Digital Marketing Executive

Salary undisclosed

Checking job availability...

Original
Simplified

Overview

We are looking for a results-driven Digital Marketing Executive with 1-2 years of experience to manage ad buying and drive online sales for Online Store. This role requires hands-on experience in META Ads and Shopify analytics to optimize campaigns and grow e-commerce revenue. You will also explore new digital marketing tools and support with expansion into new markets and channels.

Key Responsibilities

1. Ad Buying, Performance Marketing

  • Plan, execute, and optimize META Ads to maximize conversions and ROAS.
  • Analyze performance data from Shopify, Google Analytics, and ad platforms to refine strategies.
  • Support advertising video production by proposing content ideas based on data dashboard.

2. E-Commerce & Shopify Management

  • Oversee brand online store, ensuring efficient ad spend and sales growth.
  • Plan and execute monthly promo activities across the full-stack of digital marketing channels (META, Shopify website, Email Marketing)
  • Track digital health metrics (ad spend, conversion rates, and customer behavior) using Shopify analytics and Google Analytics.
  • Present monthly performance reports on MEDICOS Online Store & META Ads to the management team.

3. Digital Strategy & Expansion

  • Explore new channels (WhatsApp, TikTok conversion) and automation tools to improve acquisition and retention.
  • Support expansion into SEA markets through market research and digital strategy.
  • Be curious and stay updated with digital marketing trends, tools, and algorithm changes, advising on new opportunities.