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Performance Marketing Specialist

Salary undisclosed

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Position Responsibilities

  • Plan, execute, and optimize paid media campaigns across multiple countries, leveraging platforms such as Meta, Google, TikTok, and others to drive app installs and engagement.
  • Continuously monitor app traffic, user behavior, transactions, and revenue trends to identify opportunities for improvement and optimize campaigns based on data insights.
  • Effectively manage media budgets across different countries and platforms within the region, ensuring campaigns achieve or exceed target KPIs, including Cost Per Install (CPI) and Return on Ad Spend (ROAS).
  • Create regular performance reports, analyze key metrics, and provide actionable insights to stakeholders, demonstrating the impact of paid media activities.
  • Collaborate with cross-functional teams including IT, design, and analytics to improve paid media campaigns.
  • Stay up-to-date with industry trends and best practices in mobile app marketing and paid media strategies.
  • Tweaking strategies and budgets based on performance to maximize ROI across different paid media channels.
  • Create dashboards, data visualizations, and campaign performance reports to effectively communicate results and insights.
  • Offer data-backed recommendations for enhancing campaigns, targeting, creative, and overall user acquisition strategies.