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Responsibilities:
- Bring consistent growth to the brand in term of pageviews, social media stats, its team and overall branding
- Lead, guide and develop the team to successfully achieve the brand’s objectives
- Manage interns and freelancers to hit the monthly target of views
- Edit articles to ensure there are no grammatical errors nor typos, and quality is up to standard
- Coordinate, plan and execute sponsored content campaigns by clients to effectively deliver quality contents and results that meet or exceed their expectations.
- Write articles including personal and non-personal branded content, interview and source people for story features, and maintain the editorial and content schedule
- Curate and post social media postings
- Provide guidance for freelance writers & new writers
- Use SEO best practices for all scheduled content
- Monitor feedback from IRL readers and make improvements based on Analytics data
- Critically analyze performance of contents pushed out; Strategize and explore new initiatives to further grow our audience and improve engagement through content
- Manage any adhoc tasks when required, such as client servicing, video production and more