Education & Experience- Bachelor's degree or Diploma in graphic design, Industrial Design, Visual Arts, or a related field.
- 3-5 years of experience in POSM design, retail branding, or in-store marketing design.
- Proven experience in designing POSM, branding materials, or retail displays.
Skills & Competencies- Proficiency in design software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), 3D software (SketchUp, 3ds Max, Blender, or similar).
- Strong understanding of branding, typography, color theory, and layout.
- Ability to create 3D visualizations, mockups, and technical drawings.
- Knowledge of materials, printing techniques, and production processes.
- Strong conceptual and problem-solving skills.
- Attention to detail and ability to work on multiple projects under tight deadlines.
- Good communication and presentation skills.
Preferred Qualifications- Experience in FMCG, retail, or advertising industries.
- Familiarity with digital POSM and interactive retail solutions.
Concept Development- Develop creative concepts for retail spaces, in-store branding, and promotional campaigns.
- Work closely with the marketing and sales team to ensure brand consistency across all touchpoints.
- Design thematic campaigns for product launches, seasonal promotions, and brand activations.
POSM Design & Execution- Create and design various Point-of-Sale Materials (POSM), including but not limited to:
- Ensure all POSM designs align with brand identity, consumer insights, and retail strategies.
- Collaborate with vendors and production teams to ensure quality execution of POSM materials.
Visualization & Prototyping- Develop 3D visualizations and mockups of POSM for client approval.
- Create technical drawings and specifications for production.
- Work with printing and fabrication vendors to ensure high-quality output.
Collaboration & Communication- Work closely with the marketing, trade marketing, and sales teams to understand campaign requirements.
- Present design ideas and concepts to internal stakeholders and clients.
- Stay updated on industry trends, competitor activities, and innovative retail marketing solutions.