Paid Media Specialist

We are seeking a highly skilled and creative Paid Media Specialist to join our marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing our social media advertising campaigns to drive engagement, brand awareness, and conversions across various platforms.

Key Responsibilities:

Paid Media Strategy & Execution

• Develop tailored communication, execute, and optimize paid advertising campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other new platforms.
• Conduct audience research and segmentation to target the right demographics and increase ROI.
• Design and test compelling ad creatives in collaboration with the creative team.
• Provide recommendations for improvement.

Data Analytics & Insights

• Provide regular reports and insights on campaign performance to stakeholders, including detailed analysis of key metrics and recommendations for future campaigns.
• Analyze campaign performance using platforms like Google Analytics, Meta Business Suite, and other analytics tools.
• Analyze data to identify trends, insights, and opportunities for improvement, and adjust campaign strategies accordingly.
• Track key performance metrics (CTR, CPC, CPA, ROAS, Conversations, etc.) and deliver actionable insights to optimize campaigns.
• Create detailed performance reports and dashboards for stakeholders, highlighting trends, opportunities, and areas for improvement.
• Leverage data to make informed decisions about audience targeting, bidding strategies, and ad placements.
• Implement pixel tracking and other tracking mechanisms to accurately measure campaign effectiveness and attribution.

Campaign Optimization

• Continuously A/B test creative elements, ad copies, audiences, and placements to enhance campaign results.
• Optimize budgets and bidding strategies to ensure cost efficiency and high ROI.
• Monitor and adjust campaigns in real-time to meet business objectives and KPIs.

Budget Management

• Allocate, monitor, and recommend advertising budgets effectively to maximize returns.
• Ensure campaigns are delivered within budget and aligned with business objectives.

Trends & Platform Updates

• Stay updated on digital advertising trends, algorithm changes, and platform updates.
• Applies up to date recommendations.

Collaboration & Communication

• Work closely with the Regional Marketing Head, Supervisors, content creators, creatives, and external agencies to align campaigns with overall marketing goals.
• Share campaign insights and performance reports with stakeholders regularly.

Position Requirements:

1. Bachelor’s degree in Marketing, Advertising, Data Analytics, or a related field.
2. Three years of experience in managing paid advertising campaigns (agency or in-house).
3. Proven track record of successful lead generation and ROI-driven campaigns.
4. Strong understanding of social media platforms, advertising formats, and targeting options.
5. Proficiency in using Meta, Tiktok, and Google Ads. (plus if you are competent in other platforms).
6. Experience in the fitness or wellness industry.
7. Familiarity with basic graphic design or video editing tools (e.g., Canva, Premiere Pro).
8. Knowledge of advanced analytics techniques like cohort analysis or predictive modeling.
9. Certifications in social media advertising platforms (e.g., Facebook Blueprint, Google Ads Certification) are a plus.

Key Skills:

1. Excellent analytical skills and ability to interpret data to drive decision-making.
2. Creative mindset with the ability to develop engaging ad content.
3. Strong communication and collaboration skills.
4. Detail-oriented and able to manage multiple projects simultaneously.

Key Performance Indicators

1. Cost Per Acquisition (CPA): Target: Maintain CPA below USD6 (based on budget goals) per lead or membership sign-up.
2. Return on Ad Spend (ROAS): Target: Achieve a minimum ROAS of 4.0 (or 400%) on paid campaigns.
3. Click-Through Rate (CTR): Target: Maintain an average CTR of 3%+ on social platforms and 2%+ on search ads.
4. Lead Conversion Rate: Target: Convert at least 30% of paid ad-generated leads into quantifiable signups (specific number to align with business goals).
5. New Membership Sign-Ups: Target: Drive 40% new memberships per month directly from Internet and paid advertising campaigns (specific number to align with business goals).

We are seeking a highly skilled and creative Paid Media Specialist to join our marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing our social media advertising campaigns to drive engagement, brand awareness, and conversions across various platforms.

Key Responsibilities:

Paid Media Strategy & Execution

• Develop tailored communication, execute, and optimize paid advertising campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other new platforms.
• Conduct audience research and segmentation to target the right demographics and increase ROI.
• Design and test compelling ad creatives in collaboration with the creative team.
• Provide recommendations for improvement.

Data Analytics & Insights

• Provide regular reports and insights on campaign performance to stakeholders, including detailed analysis of key metrics and recommendations for future campaigns.
• Analyze campaign performance using platforms like Google Analytics, Meta Business Suite, and other analytics tools.
• Analyze data to identify trends, insights, and opportunities for improvement, and adjust campaign strategies accordingly.
• Track key performance metrics (CTR, CPC, CPA, ROAS, Conversations, etc.) and deliver actionable insights to optimize campaigns.
• Create detailed performance reports and dashboards for stakeholders, highlighting trends, opportunities, and areas for improvement.
• Leverage data to make informed decisions about audience targeting, bidding strategies, and ad placements.
• Implement pixel tracking and other tracking mechanisms to accurately measure campaign effectiveness and attribution.

Campaign Optimization

• Continuously A/B test creative elements, ad copies, audiences, and placements to enhance campaign results.
• Optimize budgets and bidding strategies to ensure cost efficiency and high ROI.
• Monitor and adjust campaigns in real-time to meet business objectives and KPIs.

Budget Management

• Allocate, monitor, and recommend advertising budgets effectively to maximize returns.
• Ensure campaigns are delivered within budget and aligned with business objectives.

Trends & Platform Updates

• Stay updated on digital advertising trends, algorithm changes, and platform updates.
• Applies up to date recommendations.

Collaboration & Communication

• Work closely with the Regional Marketing Head, Supervisors, content creators, creatives, and external agencies to align campaigns with overall marketing goals.
• Share campaign insights and performance reports with stakeholders regularly.

Position Requirements:

1. Bachelor’s degree in Marketing, Advertising, Data Analytics, or a related field.
2. Three years of experience in managing paid advertising campaigns (agency or in-house).
3. Proven track record of successful lead generation and ROI-driven campaigns.
4. Strong understanding of social media platforms, advertising formats, and targeting options.
5. Proficiency in using Meta, Tiktok, and Google Ads. (plus if you are competent in other platforms).
6. Experience in the fitness or wellness industry.
7. Familiarity with basic graphic design or video editing tools (e.g., Canva, Premiere Pro).
8. Knowledge of advanced analytics techniques like cohort analysis or predictive modeling.
9. Certifications in social media advertising platforms (e.g., Facebook Blueprint, Google Ads Certification) are a plus.

Key Skills:

1. Excellent analytical skills and ability to interpret data to drive decision-making.
2. Creative mindset with the ability to develop engaging ad content.
3. Strong communication and collaboration skills.
4. Detail-oriented and able to manage multiple projects simultaneously.

Key Performance Indicators

1. Cost Per Acquisition (CPA): Target: Maintain CPA below USD6 (based on budget goals) per lead or membership sign-up.
2. Return on Ad Spend (ROAS): Target: Achieve a minimum ROAS of 4.0 (or 400%) on paid campaigns.
3. Click-Through Rate (CTR): Target: Maintain an average CTR of 3%+ on social platforms and 2%+ on search ads.
4. Lead Conversion Rate: Target: Convert at least 30% of paid ad-generated leads into quantifiable signups (specific number to align with business goals).
5. New Membership Sign-Ups: Target: Drive 40% new memberships per month directly from Internet and paid advertising campaigns (specific number to align with business goals).