Digital Marketing Content Creator , User Growth
Job Scope
Creatives & Messaging Planning and Production:
1 Manage and Enhance Paid Channel Ads:
- Oversee and improve the quality of ads across all paid channels (Google, Meta, TikTok), focusing on ad content, content strategy, and messaging.
- Integrate the unique nature of different paid channels and ad formats into the overall branding communication roadmap and user lifecycle operations to establish best practices for every creative element.
- Develop a SOP for content production, from template design to final channel output.
Content Operations:
1 Design content scripts that align Lazada products and promotional mechanisms with our communication strategy to enhance market influence.
2 Create engaging ad materials that highlight exclusive offers and user benefits.
Communication Strategy:
1 Develop communication strategies for growth products to maximize the effectiveness of onsite promotions across paid channels.
2 Stay updated on viral trends, media browsing behaviors, and user demographics in the MY market to identify the most effective content promotion styles, formats, and designs.
Innovation and Growth:
1 Maximize Paid Channel Potential:
- Leverage the latest AI creative assets to fully utilize paid channels.
2 Continuous Improvement:
- Challenge the status quo and propose ideas for A/B and multivariate testing. Collaborate closely with channel specialists to plan tests, track results, and build a learning library.
3 Strong understanding of social media marketing, mobile app marketing landscape, and the online shopper journey.
4 Passionate about good design with a keen eye for differentiating high-quality digital mobile ad content/creatives from less effective ones, always considering the user perspective to challenge the status quo.
Requirements
- Over 3 years of experience in user experience or relevant content marketing roles, with eCommerce industry experience as a plus.
- Highly proficient with numbers and possess excellent analytical skills.
- Proficient in using tools such as Canva, CapCut, or other AI video generation tools.
- Highly self-motivated and proactive with a can-do attitude.
- Strong ability to effectively communicate with cross-functional teams.
- Capable of working under pressure in a fast-paced and rapidly changing environment.
- Language proficiency: Chinese and English as this role requires collaboration with chinese speaking teams
Job Scope
Creatives & Messaging Planning and Production:
1 Manage and Enhance Paid Channel Ads:
- Oversee and improve the quality of ads across all paid channels (Google, Meta, TikTok), focusing on ad content, content strategy, and messaging.
- Integrate the unique nature of different paid channels and ad formats into the overall branding communication roadmap and user lifecycle operations to establish best practices for every creative element.
- Develop a SOP for content production, from template design to final channel output.
Content Operations:
1 Design content scripts that align Lazada products and promotional mechanisms with our communication strategy to enhance market influence.
2 Create engaging ad materials that highlight exclusive offers and user benefits.
Communication Strategy:
1 Develop communication strategies for growth products to maximize the effectiveness of onsite promotions across paid channels.
2 Stay updated on viral trends, media browsing behaviors, and user demographics in the MY market to identify the most effective content promotion styles, formats, and designs.
Innovation and Growth:
1 Maximize Paid Channel Potential:
- Leverage the latest AI creative assets to fully utilize paid channels.
2 Continuous Improvement:
- Challenge the status quo and propose ideas for A/B and multivariate testing. Collaborate closely with channel specialists to plan tests, track results, and build a learning library.
3 Strong understanding of social media marketing, mobile app marketing landscape, and the online shopper journey.
4 Passionate about good design with a keen eye for differentiating high-quality digital mobile ad content/creatives from less effective ones, always considering the user perspective to challenge the status quo.
Requirements
- Over 3 years of experience in user experience or relevant content marketing roles, with eCommerce industry experience as a plus.
- Highly proficient with numbers and possess excellent analytical skills.
- Proficient in using tools such as Canva, CapCut, or other AI video generation tools.
- Highly self-motivated and proactive with a can-do attitude.
- Strong ability to effectively communicate with cross-functional teams.
- Capable of working under pressure in a fast-paced and rapidly changing environment.
- Language proficiency: Chinese and English as this role requires collaboration with chinese speaking teams