
Digital Marketing Executive
Salary undisclosed
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- Content Creation & Management:
- Develop and manage content for the company website, blogs, and social media channels.
- Create engaging graphics, videos, and written content for digital platforms.
- Oversee content calendar and ensure timely publication of posts.
- Social Media Marketing:
- Manage social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Create and schedule social media posts, ensuring alignment with brand voice and strategy.
- Monitor social media trends, track audience engagement, and respond to comments or messages.
- Paid Advertising (PPC):
- Plan and execute paid advertising campaigns on platforms like Google Ads, Facebook Ads, etc.
- Monitor and optimize campaign performance to maximize ROI.
- Track budget, ad performance, and adjust targeting as needed.
- Analytics & Reporting:
- Monitor and report on key performance metrics (KPIs) for all digital marketing campaigns.
- Use Google Analytics and other tools to track website traffic, conversion rates, and audience behavior.
- Provide actionable insights based on campaign data to improve future strategies.
- Market Research:
- Conduct market and competitor research to identify trends and opportunities.
- Stay updated on industry news and digital marketing innovations.
- Collaboration & Strategy Development:
- Work closely with the marketing and creative teams to align digital marketing strategies with business goals.
- Assist in developing comprehensive digital marketing strategies and campaigns.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2-3 years of experience in digital marketing, including SEO, social media, and paid advertising.
- Strong understanding of digital marketing concepts and tools.
- Content Creation & Management:
- Develop and manage content for the company website, blogs, and social media channels.
- Create engaging graphics, videos, and written content for digital platforms.
- Oversee content calendar and ensure timely publication of posts.
- Social Media Marketing:
- Manage social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Create and schedule social media posts, ensuring alignment with brand voice and strategy.
- Monitor social media trends, track audience engagement, and respond to comments or messages.
- Paid Advertising (PPC):
- Plan and execute paid advertising campaigns on platforms like Google Ads, Facebook Ads, etc.
- Monitor and optimize campaign performance to maximize ROI.
- Track budget, ad performance, and adjust targeting as needed.
- Analytics & Reporting:
- Monitor and report on key performance metrics (KPIs) for all digital marketing campaigns.
- Use Google Analytics and other tools to track website traffic, conversion rates, and audience behavior.
- Provide actionable insights based on campaign data to improve future strategies.
- Market Research:
- Conduct market and competitor research to identify trends and opportunities.
- Stay updated on industry news and digital marketing innovations.
- Collaboration & Strategy Development:
- Work closely with the marketing and creative teams to align digital marketing strategies with business goals.
- Assist in developing comprehensive digital marketing strategies and campaigns.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2-3 years of experience in digital marketing, including SEO, social media, and paid advertising.
- Strong understanding of digital marketing concepts and tools.