Business Development Manager - KOL (Key Opinion Leader)
Salary undisclosed
Checking job availability...
Original
Simplified
- KOL Identification & Outreach:
- Research and identify relevant KOLs, influencers, and content creators within specific industries or markets.
- Build and maintain a network of KOLs across various platforms (social media, blogs, podcasts, YouTube, etc.).
- Approach and engage KOLs, offering partnership opportunities aligned with business goals.
- Strategic Partnerships:
- Develop and implement strategies to collaborate with KOLs to expand brand reach and influence.
- Negotiate collaboration terms, agreements, and compensation with KOLs to ensure mutually beneficial partnerships.
- Cultivate long-term relationships with KOLs to ensure ongoing collaboration and loyalty.
- Campaign Development:
- Work closely with marketing, content, and product teams to develop influencer marketing campaigns and strategies.
- Coordinate KOL participation in product launches, brand activations, and events.
- Oversee the creation of campaign content and ensure it aligns with the brand’s messaging and objectives.
- Content Strategy & Management:
- Collaborate with KOLs to ensure content creation aligns with brand goals and engages target audiences.
- Monitor and evaluate the content produced by KOLs to ensure quality and consistency.
- Provide KOLs with relevant information and assets to create compelling content.
- Performance Tracking & Reporting:
- Track and measure the effectiveness of KOL partnerships and influencer campaigns using KPIs (engagement, reach, ROI, conversions).
- Generate reports on campaign performance and present findings to senior management.
- Analyze campaign results to optimize future influencer and KOL strategies.
- Market Research & Trends:
- Keep up-to-date with industry trends, emerging KOLs, and new platforms to leverage for business development.
- Conduct competitor research to understand how they’re utilizing KOLs and influencers for business growth.
- Provide strategic recommendations based on market research and insights to stay ahead of the curve.
- Budget Management:
- Manage budgets allocated for KOL partnerships and campaigns.
- Negotiate pricing and compensation to ensure cost-effective influencer marketing strategies.
- Monitor spending and ensure campaigns remain within budget.
- Bachelor’s degree in Marketing, Business Development, Communications, or related field.
- 3-5 years of experience in business development, influencer marketing, or KOL management.
- Strong understanding of social media platforms, digital marketing, and influencer trends.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to identify and build relationships with relevant influencers and KOLs.
- KOL Identification & Outreach:
- Research and identify relevant KOLs, influencers, and content creators within specific industries or markets.
- Build and maintain a network of KOLs across various platforms (social media, blogs, podcasts, YouTube, etc.).
- Approach and engage KOLs, offering partnership opportunities aligned with business goals.
- Strategic Partnerships:
- Develop and implement strategies to collaborate with KOLs to expand brand reach and influence.
- Negotiate collaboration terms, agreements, and compensation with KOLs to ensure mutually beneficial partnerships.
- Cultivate long-term relationships with KOLs to ensure ongoing collaboration and loyalty.
- Campaign Development:
- Work closely with marketing, content, and product teams to develop influencer marketing campaigns and strategies.
- Coordinate KOL participation in product launches, brand activations, and events.
- Oversee the creation of campaign content and ensure it aligns with the brand’s messaging and objectives.
- Content Strategy & Management:
- Collaborate with KOLs to ensure content creation aligns with brand goals and engages target audiences.
- Monitor and evaluate the content produced by KOLs to ensure quality and consistency.
- Provide KOLs with relevant information and assets to create compelling content.
- Performance Tracking & Reporting:
- Track and measure the effectiveness of KOL partnerships and influencer campaigns using KPIs (engagement, reach, ROI, conversions).
- Generate reports on campaign performance and present findings to senior management.
- Analyze campaign results to optimize future influencer and KOL strategies.
- Market Research & Trends:
- Keep up-to-date with industry trends, emerging KOLs, and new platforms to leverage for business development.
- Conduct competitor research to understand how they’re utilizing KOLs and influencers for business growth.
- Provide strategic recommendations based on market research and insights to stay ahead of the curve.
- Budget Management:
- Manage budgets allocated for KOL partnerships and campaigns.
- Negotiate pricing and compensation to ensure cost-effective influencer marketing strategies.
- Monitor spending and ensure campaigns remain within budget.
- Bachelor’s degree in Marketing, Business Development, Communications, or related field.
- 3-5 years of experience in business development, influencer marketing, or KOL management.
- Strong understanding of social media platforms, digital marketing, and influencer trends.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to identify and build relationships with relevant influencers and KOLs.