Digital Marketing Manager

Key Responsibilities:

Digital Strategy and Planning:

• Develop and execute comprehensive digital marketing strategies focused on lead generation, leveraging Line and Meta channels.
• Align strategies with the healthcare platform's objectives, ensuring brand consistency and optimal user engagement.

Lead Generation:

• Implement lead generation campaigns using various digital channels, optimizing for high-quality leads and conversions.
• Utilize advanced targeting techniques to reach the right audience and maximize lead acquisition.

Social Media Management:

• Strategize and manage marketing activities on Line, IG and Facebook, leveraging the platforms’ features for engagement and lead generation.
• Build and nurture an engaged Line community, fostering brand loyalty and driving traffic to the healthcare platform.

Performance Marketing:

• Develop and manage performance marketing campaigns on Meta platforms (Facebook, Instagram) to drive targeted traffic and conversions.
• Optimize ad placements, budgets, and creatives based on data-driven insights to achieve optimal ROI.

Content Creation and Management:

• Collaborate with the content team to create compelling and relevant content for digital campaigns, aligning with healthcare industry experts, partners, standards and guidelines.
• Ensure content resonates with the target audience and drives desired actions.

Event Planning and Execution:

• Conceptualize, plan, and execute engaging marketing events for special health days throughout the year that align with the platform's goals and resonate with the target audience.
• Coordinate all aspects of event planning, including logistics, promotion, attendee engagement, and post-event analysis.

Analytics and Reporting:

• Utilize analytics tools to track, measure, and analyze the performance of digital marketing efforts, providing regular reports and insights to stakeholders.
• Make data-driven decisions and recommendations to improve campaign effectiveness and achieve KPIs.

Collaboration and Team Management:

• Collaborate cross-functionally with internal teams to ensure a cohesive and integrated approach to digital marketing initiatives.
• Lead and mentor a team of digital marketing professionals, fostering a culture of growth and innovation.

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, or related field.
• Proven 4+ years experience in digital marketing, particularly in the healthcare sector, with a focus on lead generation and performance marketing.
• Strong understanding of healthcare industry regulations and compliance related to digital marketing.
• Excellent analytical skills and ability to interpret data to drive marketing decisions.
• Exceptional communication, leadership, and project management skills.

What We Offer

We are passionate individuals who are driven to succeed. Our work culture is characterized by strong team spirit, high degrees of openness and innovation, and strong collaboration across fields. We love the freedom of an entrepreneurial company and are looking for like-minded, ambitious professionals who have a desire to build something new and actively support our young company in its growth to greatness.

You will love working here!

• Competitive salary package
• Professional and open working environment–culturally integrating the best of Western and Southeast Asian cultures to make the best of each and ensure we build an energetic, commercial, and fun working atmosphere.

Do you think you’ve got what it takes? Apply now!

Key Responsibilities:

Digital Strategy and Planning:

• Develop and execute comprehensive digital marketing strategies focused on lead generation, leveraging Line and Meta channels.
• Align strategies with the healthcare platform's objectives, ensuring brand consistency and optimal user engagement.

Lead Generation:

• Implement lead generation campaigns using various digital channels, optimizing for high-quality leads and conversions.
• Utilize advanced targeting techniques to reach the right audience and maximize lead acquisition.

Social Media Management:

• Strategize and manage marketing activities on Line, IG and Facebook, leveraging the platforms’ features for engagement and lead generation.
• Build and nurture an engaged Line community, fostering brand loyalty and driving traffic to the healthcare platform.

Performance Marketing:

• Develop and manage performance marketing campaigns on Meta platforms (Facebook, Instagram) to drive targeted traffic and conversions.
• Optimize ad placements, budgets, and creatives based on data-driven insights to achieve optimal ROI.

Content Creation and Management:

• Collaborate with the content team to create compelling and relevant content for digital campaigns, aligning with healthcare industry experts, partners, standards and guidelines.
• Ensure content resonates with the target audience and drives desired actions.

Event Planning and Execution:

• Conceptualize, plan, and execute engaging marketing events for special health days throughout the year that align with the platform's goals and resonate with the target audience.
• Coordinate all aspects of event planning, including logistics, promotion, attendee engagement, and post-event analysis.

Analytics and Reporting:

• Utilize analytics tools to track, measure, and analyze the performance of digital marketing efforts, providing regular reports and insights to stakeholders.
• Make data-driven decisions and recommendations to improve campaign effectiveness and achieve KPIs.

Collaboration and Team Management:

• Collaborate cross-functionally with internal teams to ensure a cohesive and integrated approach to digital marketing initiatives.
• Lead and mentor a team of digital marketing professionals, fostering a culture of growth and innovation.

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, or related field.
• Proven 4+ years experience in digital marketing, particularly in the healthcare sector, with a focus on lead generation and performance marketing.
• Strong understanding of healthcare industry regulations and compliance related to digital marketing.
• Excellent analytical skills and ability to interpret data to drive marketing decisions.
• Exceptional communication, leadership, and project management skills.

What We Offer

We are passionate individuals who are driven to succeed. Our work culture is characterized by strong team spirit, high degrees of openness and innovation, and strong collaboration across fields. We love the freedom of an entrepreneurial company and are looking for like-minded, ambitious professionals who have a desire to build something new and actively support our young company in its growth to greatness.

You will love working here!

• Competitive salary package
• Professional and open working environment–culturally integrating the best of Western and Southeast Asian cultures to make the best of each and ensure we build an energetic, commercial, and fun working atmosphere.

Do you think you’ve got what it takes? Apply now!