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Digital Marketing Assistant

RM 1,800 - RM 1,800 / month

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Digital Marketing Assistant Job Description.

1. Social Media Management

  • Create, schedule, and manage content on platforms like Facebook, Instagram, TikTok, Twitter, and LinkedIn.
  • Engage with audiences through comments, messages, and discussions.
  • Analyze social media performance using tools like Meta Business Suite or Hootsuite.

2. SEO (Search Engine Optimization) & SEM (Search Engine Marketing)

  • Conduct keyword research and optimize content for search engines.
  • Improve website rankings with on-page and off-page SEO strategies.
  • Manage paid advertising campaigns such as Google Ads and Facebook Ads.

3. Digital Content Creation

  • Write blog articles, product descriptions, and email marketing content.
  • Design promotional images and videos for ads or social media.
  • Assist in creating marketing materials such as infographics and e-books.

4. Email Marketing

  • Manage subscriber lists and send promotional emails or newsletters.
  • Conduct A/B testing to optimize open rates and conversions.
  • Analyze email campaign results using tools like Mailchimp or HubSpot.

5. Data Analysis and Reporting

  • Monitor and analyze digital campaign performance using Google Analytics, Facebook Insights, and other analytical tools.
  • Report digital marketing results and provide strategic recommendations based on data.

6. Paid Advertising (Paid Ads)

  • Manage digital ad campaigns on Google Ads, Facebook Ads, TikTok Ads, and LinkedIn Ads.
  • Define the right target audience for digital ads.
  • Optimize ad budgets to improve ROI (Return on Investment).

7. Collaboration with Other Teams

  • Work closely with design teams, content writers, and web developers to enhance campaign effectiveness.
  • Stay updated with the latest trends in digital marketing and apply them to business strategies.

Requirements:

  • Diploma in Marketing, Communications, or a related field (or equivalent experience).
  • 1-2 years of experience in digital marketing or a related role.
  • Knowledge of social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok).
  • Familiarity with SEO, Google Ads, and paid social media advertising.
  • Experience with email marketing platforms
  • Strong analytical skills and ability to interpret data for insights.
  • Excellent communication and organizational skills.