
Digital Marketing Assistant
RM 1,800 - RM 1,800 / month
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Digital Marketing Assistant Job Description.
1. Social Media Management
- Create, schedule, and manage content on platforms like Facebook, Instagram, TikTok, Twitter, and LinkedIn.
- Engage with audiences through comments, messages, and discussions.
- Analyze social media performance using tools like Meta Business Suite or Hootsuite.
2. SEO (Search Engine Optimization) & SEM (Search Engine Marketing)
- Conduct keyword research and optimize content for search engines.
- Improve website rankings with on-page and off-page SEO strategies.
- Manage paid advertising campaigns such as Google Ads and Facebook Ads.
3. Digital Content Creation
- Write blog articles, product descriptions, and email marketing content.
- Design promotional images and videos for ads or social media.
- Assist in creating marketing materials such as infographics and e-books.
4. Email Marketing
- Manage subscriber lists and send promotional emails or newsletters.
- Conduct A/B testing to optimize open rates and conversions.
- Analyze email campaign results using tools like Mailchimp or HubSpot.
5. Data Analysis and Reporting
- Monitor and analyze digital campaign performance using Google Analytics, Facebook Insights, and other analytical tools.
- Report digital marketing results and provide strategic recommendations based on data.
6. Paid Advertising (Paid Ads)
- Manage digital ad campaigns on Google Ads, Facebook Ads, TikTok Ads, and LinkedIn Ads.
- Define the right target audience for digital ads.
- Optimize ad budgets to improve ROI (Return on Investment).
7. Collaboration with Other Teams
- Work closely with design teams, content writers, and web developers to enhance campaign effectiveness.
- Stay updated with the latest trends in digital marketing and apply them to business strategies.
Requirements:
- Diploma in Marketing, Communications, or a related field (or equivalent experience).
- 1-2 years of experience in digital marketing or a related role.
- Knowledge of social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok).
- Familiarity with SEO, Google Ads, and paid social media advertising.
- Experience with email marketing platforms
- Strong analytical skills and ability to interpret data for insights.
- Excellent communication and organizational skills.