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Regional Sales Executive, Platforms & Digital, Asia

Salary undisclosed

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Reporting to the Regional Senior Manager, you will drive the strategic engagement for Platforms & Digital clients in Singapore, Malaysia, Thailand and Taiwan; finding and maintaining client relationships, growing business revenue and delivering against sales goals

DEPARTMENT SUMMARY

  • Drive strategic engagement within the Platforms & Digital Media Sales Group (MSG) within Audience Measurement Commercial
  • Building go-to-market strategies and client-specific account plans to expand our business with existing clients.
  • Working as part of our Asia Platforms & Digital Team, sharing best practices across markets, and driving cross-country engagements and contracts for international customers.
  • Your personal objectives and those of the whole team are Revenue Growth and increased client penetration within Platforms & Digital

KEY RESPONSIBILITIES


New Business Development
  • Responsible for bringing in new business opportunities and prospect clients in the Platforms & Digital space.
  • Undertake sales activities independently, tracking opportunities and pipelines daily and reporting progress weekly.
  • Initiate ideas and thoughtful insights into new initiatives for clients, showing competency, mastery and consultative influential skill.
  • Develop and maintain open-channel communication with top-level clients to create and foster business opportunities.
  • Build clear account plans, outlining growth strategies and key contacts.
  • Lead and promote strategic conversations and meetings with clients to result in traceable business opportunities. Aim to provide impactful solutions to clients’ business issues.
  • Keep abreast with the latest developments in ad tech, market research and media, to propose refinements to current processes and approaches.
  • Drive annual contract renewals and develop new business opportunities to further grow the business.

Financial Management
  • Accountable for the financial KPIs (revenue and margin commitment) versus targets with quality, speed of delivery and productivity targets as assigned
  • Contribute to overall team plan by generating revenue and/or cost-savings ideas
  • Drives and grow Nielsen business in revenue and margin (for repeat clients).

KEY STAKEHOLDERS & INTERFACE


Internal
  • Asia Commercial teams
  • Product and Operation teams
  • Finance teams
  • Human Resources teams
External
  • Platforms & Digital clients

EXPERIENCES & QUALIFICATIONS

  • Minimum 3 yearsof prior working experience in the Digital Platforms or Media Agency space.
  • Proven track record of managing sales pipeline, delivering business growth and hitting revenue targets
  • Experience in using the Nielsen audience measurement products, e.g. CMV, TAM, Ad Intel, DAR,TAR is an added advantage.
  • Fluency (reading and writing) in Mandarin/Thai or both is highly desirable.

COMPETENCIES & SKILLS

  • Strong understanding of business performance measures and corporate financials
  • Meticulous with strong attention to detail;
  • Growth mindset for development opportunities;
  • Team player with the ability to enable and encourage others within the team
  • Commercially astute – especially in proposing and negotiating solutions
  • Ability to understand, interrogate and translate complex business issues
  • Strategic thinking, analytical and logical reasoning skills
  • Result oriented, working with the end in mind;
  • Resilient, persuasive and self motivated
  • High-level accuracy and attention to detail
  • Strong written and verbal communication / presentation skills in local and English languages
  • Strong interpersonal skills with a collaborative mindset to work well with others;

KEY PERFORMANCE INDICATORS / MEASURES

  • Meet the revenue target;
  • Renewal success rate;
  • New business conversion rate;
  • No. of client engagement, meetings & presentations.