
Senior Digital Marketing Specialist
RM 4,000 - RM 6,000 / month
Checking job availability...
Original
Simplified
- Plan, execute, and optimize multi-channel digital marketing campaigns (Google Ads, Meta Ads, TikTok Ads, XiaoHongShu Ads, etc.).
- Monitor and analyze digital marketing performance metrics and KPIs using GA4, adjust strategies accordingly.
- Conduct SEO & SEM strategies, including keyword research, on-page and off-page SEO, and PPC optimization.
- Develop and manage the marketing calendar, aligning campaigns with company objectives.
- Coordinate with content and design teams for engaging ad creatives and landing pages.
- Track and improve ROI & conversion rates, ensuring budget efficiency.
- Research market trends, competitor strategies, and emerging digital marketing trends.
- Conduct A/B testing on ad creatives, targeting, and audience segmentation.
- Collaborate with sales and customer support teams to improve the user journey.
- Generate performance reports and provide strategic recommendations.
- Minimum 2 years of relevant experience with proven track record.
- Diploma/Degree in Marketing/Digital Marketing/Business/E-commerce or other related field.
- Fluent in both English and Mandarin (spoken and written) to handle marketing content and communication.
- Proficient in Google Analytics 4 (GA4), Data Analysis, Google Ads, Meta Ads (Facebook & Instagram), XiaoHongShu Ads, TikTok Ads, SEO & SEM.
- Strong analytical skills to track, measure, and optimize digital campaigns.
- Experience in A/B testing, conversion rate optimization (CRO), and retargeting strategies.
- Knowledge of email marketing and automation tools (e.g., Mailchimp, HubSpot) is a plus.
- Familiarity with affiliate marketing and influencer collaborations is advantageous.
- Experience with AI-powered marketing tools (e.g., ChatGPT, Midjourney, Jasper, or automation tools) is a plus.
- EPF, SOCSO
- Annual Leave & PH
- Birthday Leave
- Medical and Hospitalization Leave
- Annual Bonus
- 5 Working Days: Monday to Friday, 9am to 6pm
- Fun working environment
- 50% Staff Discount on all products
- Training Provided
- Company Trip
- Allowances
- Medical & Dental Claim
- All entitled employees' benefits according to Malaysia's labor law