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Senior Digital Marketing Specialist

RM 4,000 - RM 6,000 / month

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  • Plan, execute, and optimize multi-channel digital marketing campaigns (Google Ads, Meta Ads, TikTok Ads, XiaoHongShu Ads, etc.).
  • Monitor and analyze digital marketing performance metrics and KPIs using GA4, adjust strategies accordingly.
  • Conduct SEO & SEM strategies, including keyword research, on-page and off-page SEO, and PPC optimization.
  • Develop and manage the marketing calendar, aligning campaigns with company objectives.
  • Coordinate with content and design teams for engaging ad creatives and landing pages.
  • Track and improve ROI & conversion rates, ensuring budget efficiency.
  • Research market trends, competitor strategies, and emerging digital marketing trends.
  • Conduct A/B testing on ad creatives, targeting, and audience segmentation.
  • Collaborate with sales and customer support teams to improve the user journey.
  • Generate performance reports and provide strategic recommendations.
  • Minimum 2 years of relevant experience with proven track record.
  • Diploma/Degree in Marketing/Digital Marketing/Business/E-commerce or other related field.
  • Fluent in both English and Mandarin (spoken and written) to handle marketing content and communication.
  • Proficient in Google Analytics 4 (GA4), Data Analysis, Google Ads, Meta Ads (Facebook & Instagram), XiaoHongShu Ads, TikTok Ads, SEO & SEM.
  • Strong analytical skills to track, measure, and optimize digital campaigns.
  • Experience in A/B testing, conversion rate optimization (CRO), and retargeting strategies.
  • Knowledge of email marketing and automation tools (e.g., Mailchimp, HubSpot) is a plus.
  • Familiarity with affiliate marketing and influencer collaborations is advantageous.
  • Experience with AI-powered marketing tools (e.g., ChatGPT, Midjourney, Jasper, or automation tools) is a plus.
  • EPF, SOCSO
  • Annual Leave & PH
  • Birthday Leave
  • Medical and Hospitalization Leave
  • Annual Bonus
  • 5 Working Days: Monday to Friday, 9am to 6pm
  • Fun working environment
  • 50% Staff Discount on all products
  • Training Provided
  • Company Trip
  • Allowances
  • Medical & Dental Claim
  • All entitled employees' benefits according to Malaysia's labor law