Manager – Prospect Experience

JOB SUMMARY

• The Manager, Prospect Experience, will head the three main portfolio areas of this unit: Branding and Creative, Marketing Communications and Digital Marketing.
• The Manager is responsible for achieving the set targets and Key Performance Indicators (KPIs) of the unit.
• The position will work closely with the student recruitment team to assist in the acquisition target for the suites of qualifications delivered by the University.
• The position is responsible for the leadership, management and development of this unit to develop and implement strategies and tactics which build awareness and preference for the University in domestic and international markets for the purpose of student recruitment.
• Areas of responsibilities are inclusive of Branding, Marketing, Media, Publications and Content Development, Events and Communications across domestic and international markets.
• The responsibilities include devising and implementing a marketing plan with direct accountability for a sizeable budget, analysing and measuring the effectiveness of lead generation campaigns.
• The Manager, Prospect Experience, will lead and manage the University's media, creative, content and digital agencies and the annual budget for the unit to deliver integrated campaigns which are cohesive, impactful and with a focus on student recruitment and brand health.
• The position works closely with academic and administrative staff at the University, as well as liaises with colleagues at the University's overseas campus to ensure consistency in branding, marketing and the efficient use of global resources.

JOB REQUIREMENTS

• A Bachelor’s degree in communications, marketing, media and/or other related discipline from a recognised institution with a minimum of five (5) years of relevant work experience, and minimum of two (2) years of experience in a leadership role or management experience.
• Higher level qualification can be considered.
• Working experience in marketing, consumer brand and managing a media and creative agency with a demonstrated understanding of the challenges and strategies of managing the agencies.
• Demonstrated expertise in the formulation of integrated annual marketing strategies and tactics.
• A strong understanding of digital marketing concepts and experience in strategy and implementation in the areas of Search, Social, Customer Relationship Management platform (CRM), and Content across paid, owned and earned platforms.
• Excellent written and spoken English with the ability to clearly present ideas.
• Demonstrated experience and ability to manage and mentor staff with a diverse set of skills and personalities.
• Excellent computer skills including advanced knowledge of Microsoft Office software and digital marketing software.
• Excellent interpersonal skills with ability to communicate and negotiate with people at all levels.
• Demonstrated ability to work effectively in dynamic and entrepreneurial environments with the ability to manage and deliver on multiple, time-sensitive projects.
• Ability to act with discretion on matters of a confidential nature and manage business stakeholders in a mature and professional manner.
• Ability to work extra hours and on weekends as required to complete assigned tasks towards the achievement of the unit’s targets and KPIs.

Job Type: Full-time

Pay: RM8,000.00 - RM13,000.00 per month

Schedule:

• Monday to Friday

Work Location: In person