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Strategic Marketing Lead

Salary undisclosed

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Role Summary

We’re looking for a Strategic Marketing Lead to partner closely with the founder and leadership team to shape how we’re perceived, trusted, and chosen.

This is not a traditional marketing role.

It’s a strategic position for someone who thinks like a founder, sees marketing as leverage — and wants to build a brand that earns authority, not just attention.

You’ll lead brand positioning, narrative development, and high-leverage marketing systems that align with our vision and voice.

Success in This Role Looks Like

  • You’ve clarified our narrative so well, others start repeating it.
  • Marketing is no longer reactive — it's intentional, consistent, and founder-aligned.
  • You’ve helped build a brand that commands trust in rooms we’re not in.
  • High-value clients now find us, not just the other way around.
  • The founder is still visible — but the system no longer depends on them.

How This Role Fits Into Our Organization

You’ll work inside the Founder’s Office — not under a siloed marketing team. This is a strategic partner role with high visibility and influence. You’ll collaborate directly with leadership, advise on growth decisions, and shape the brand’s future from the inside.

Key Responsibilities

  • Craft and evolve our brand positioning and narrative across channels
  • Design marketing systems that scale thought leadership, authority, and leadflow
  • Translate founder insights into clear, compelling content strategies
  • Oversee execution (internally or through partners) with high creative and strategic quality
  • Identify market trends and customer insights to guide decision-making
  • Support launches, offers, and campaigns with a focus on clarity > volume
  • Protect brand integrity across all touchpoints

Qualifications

  • 5+ years in strategic marketing, brand leadership, or founder-level advisory
  • Proven experience working with (or as) founders in B2B, service, or startup environments
  • Exceptional writing and communication skills — able to distill complex ideas
  • Strong understanding of brand positioning, messaging architecture, and demand generation
  • Operates autonomously, communicates clearly, and thrives in high-trust roles
  • Comfortable in fast-paced, non-corporate settings
  • No specific degree required — clarity and track record matter more

To All Applicants. Please make sure to follow my accounts and @alacarteagency for your application to be considered.

Role Summary

We’re looking for a Strategic Marketing Lead to partner closely with the founder and leadership team to shape how we’re perceived, trusted, and chosen.

This is not a traditional marketing role.

It’s a strategic position for someone who thinks like a founder, sees marketing as leverage — and wants to build a brand that earns authority, not just attention.

You’ll lead brand positioning, narrative development, and high-leverage marketing systems that align with our vision and voice.

Success in This Role Looks Like

  • You’ve clarified our narrative so well, others start repeating it.
  • Marketing is no longer reactive — it's intentional, consistent, and founder-aligned.
  • You’ve helped build a brand that commands trust in rooms we’re not in.
  • High-value clients now find us, not just the other way around.
  • The founder is still visible — but the system no longer depends on them.

How This Role Fits Into Our Organization

You’ll work inside the Founder’s Office — not under a siloed marketing team. This is a strategic partner role with high visibility and influence. You’ll collaborate directly with leadership, advise on growth decisions, and shape the brand’s future from the inside.

Key Responsibilities

  • Craft and evolve our brand positioning and narrative across channels
  • Design marketing systems that scale thought leadership, authority, and leadflow
  • Translate founder insights into clear, compelling content strategies
  • Oversee execution (internally or through partners) with high creative and strategic quality
  • Identify market trends and customer insights to guide decision-making
  • Support launches, offers, and campaigns with a focus on clarity > volume
  • Protect brand integrity across all touchpoints

Qualifications

  • 5+ years in strategic marketing, brand leadership, or founder-level advisory
  • Proven experience working with (or as) founders in B2B, service, or startup environments
  • Exceptional writing and communication skills — able to distill complex ideas
  • Strong understanding of brand positioning, messaging architecture, and demand generation
  • Operates autonomously, communicates clearly, and thrives in high-trust roles
  • Comfortable in fast-paced, non-corporate settings
  • No specific degree required — clarity and track record matter more

To All Applicants. Please make sure to follow my accounts and @alacarteagency for your application to be considered.