Marketing Manager
Salary undisclosed
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MARKETING MANAGER
CITAGLOBAL PROPERTY DEVELOPMENT SDN BHD
ACCOUNTABILITIES
- Participate in new product development, e.g. liaise with consultants and architects on the designs of the future products to be launched
- Conduct comprehensive competitors’ study for all projects before official launch and give briefing and presentation on the finding to the management
- Conduct market research and compiling database on property sector, demographic, economic & other related property news
- Contribute to formulation of feasibility studies and competitor’s analysis prior to sales launch
- Participate in the Formulation and conducting of pricing strategies by Sales Department
- Planning & implementation of marketing strategy, program and activities prior to official launch
- Planning and execution of advertising & promotional campaign with Advertising Agency
- Oversee development and implementation of marketing and media budget, and overarching marketing plan including management of all digital assets (i.e. website, social), media partnerships and fulfill all elements of each partnership
- Spearhead all the corporate branding exercise with PR company
- Proposed budget for branding exercise and roll up programme with PR Company for the whole year plan
- Spearhead the newsletter development and to distribute to all purchasers
- Plan on the marketing budgets and propose to management
- Perform ad-hoc duties as and when required
JOB SPECIFICATION
Qualification
- Bachelor’s degree in marketing or equivalent
- Minimum 8 years of relevant working experience in Real Estate developer for residential or commercial development
- Experience managing and maintaining a budget
Knowledge
- Knowledge of regulations in real estate development and residential sales
- High proficiency in Microsoft Office and other marketing applications
- Ability to solve problem and work effectively under pressure while working as both part of a team as well as independently
Skill
- Excellent written and verbal skills and ability to communicate clearly and professionally
- Excellent organizational skills, attention to detail and the ability to multi-task
- Able to work independently with minimum supervision
- Able to meet tight deadlines and ad hoc assignments
MARKETING MANAGER
CITAGLOBAL PROPERTY DEVELOPMENT SDN BHD
ACCOUNTABILITIES
- Participate in new product development, e.g. liaise with consultants and architects on the designs of the future products to be launched
- Conduct comprehensive competitors’ study for all projects before official launch and give briefing and presentation on the finding to the management
- Conduct market research and compiling database on property sector, demographic, economic & other related property news
- Contribute to formulation of feasibility studies and competitor’s analysis prior to sales launch
- Participate in the Formulation and conducting of pricing strategies by Sales Department
- Planning & implementation of marketing strategy, program and activities prior to official launch
- Planning and execution of advertising & promotional campaign with Advertising Agency
- Oversee development and implementation of marketing and media budget, and overarching marketing plan including management of all digital assets (i.e. website, social), media partnerships and fulfill all elements of each partnership
- Spearhead all the corporate branding exercise with PR company
- Proposed budget for branding exercise and roll up programme with PR Company for the whole year plan
- Spearhead the newsletter development and to distribute to all purchasers
- Plan on the marketing budgets and propose to management
- Perform ad-hoc duties as and when required
JOB SPECIFICATION
Qualification
- Bachelor’s degree in marketing or equivalent
- Minimum 8 years of relevant working experience in Real Estate developer for residential or commercial development
- Experience managing and maintaining a budget
Knowledge
- Knowledge of regulations in real estate development and residential sales
- High proficiency in Microsoft Office and other marketing applications
- Ability to solve problem and work effectively under pressure while working as both part of a team as well as independently
Skill
- Excellent written and verbal skills and ability to communicate clearly and professionally
- Excellent organizational skills, attention to detail and the ability to multi-task
- Able to work independently with minimum supervision
- Able to meet tight deadlines and ad hoc assignments