
Senior Executive Digital Marketing
RM 3,500 - RM 5,000 / month
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- Work with HOD/SMT to plan, implement, manage and monitor the company's social media accounts (Facebook, Instagram, LinkedIn, etc.).
- Work with HOD/SMT to plan and implement content marketing, online promotions and advertising through social media, digital media, KOL etc. to increase online sales, lead generation, customer acquisition and brand awareness.
- Liaise with healthcare professionals, marketing team and designers to prepare content, images, videos and copy to attract target audiences.
- Liaise with external agencies and vendors to complete assigned tasks
- Measure and report on the performance of digital marketing efforts using a variety of web tools (Social Media Insights, Facebook Ads Manager, Google Analytics, Canva, CapCut, Ahrefs, etc.)
- Work with the HOD/SMT to manage and maintain the company's websites across multiple languages and domains. Ensure continuous uptime and SEO optimisation (including desktop and mobile).
- Work with HOD/SMT to increase website visitors through SEO to increase lead generation, customer acquisition and brand awareness.
- Work closely with the marketing team to ensure smooth updates of marketing products/services, content and campaigns within the required timeframe.
- Develop new website pages and landing pages to meet new content and advertising requirements.
- Develop and implement effective search engine optimisation (SEO) for both on-page and off-page improvements.
- Conduct keyword research to guide the content marketing team
- Review and resolve technical website and SEO issues
- Collect data, report on traffic, rankings and other related SEO matters
- Plan and optimise website UX/UI
- Improve user interface and website performance and identify UX issues
- Experience with tools such as WordPress, Elementor, Yoast, WP Rocket, Google Analytics, SemRush, Ahrefs, Google Search Console, HTML, etc.
- Conduct competitive research to identify opportunities for improvement
- Conduct detailed keyword research & SEO analysis for the website to identify opportunities for both on-page and off-page improvements/optimisation.
- Maintain strict control over user access to the company's digital assets to prevent unauthorised use.
- Deliver monthly KPIs against annual budget and targets
- Prepare and present monthly management reports
- Participate in ad-hoc projects as assigned by management
- Bachelor's Degree in Digital Marketing / IT / Information Systems or related field
- Able to speak in English
- Minimum 3 years' experience.
- Knowledge of WordPress or other content management systems
- Proven experience as a website and SEO specialist or similar role.
- Knowledge of SEO best practice
- Knowledge of website UX/UI optimisation
- Knowledge of web tools such as Google Analytics, Google Search Console, Google Tag Manager, Yoast, Wp Rocket, Ahrefs, SemRush, Keyword Research etc.
- Knowledge of HTML coding is an added advantage
- Inpatient & Outpatient Benefit
- Yearly dental subsidy
- Insurance Coverage
- Staff Welfare on Marriage / Childbirth / Bevearement
- Staff discount on all subsidiary products i.e Beacon Mart, Radiant Code, Beacon Resort & Etc