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Business Development Manager

RM 4,000 - RM 6,000 / month

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  • KOL Identification & Outreach:
  • Research and identify relevant KOLs, influencers, and content creators within specific industries or markets.
  • Build and maintain a network of KOLs across various platforms (social media, blogs, podcasts, YouTube, etc.).
  • Approach and engage KOLs, offering partnership opportunities aligned with business goals.
  • Strategic Partnerships:
  • Develop and implement strategies to collaborate with KOLs to expand brand reach and influence.
  • Negotiate collaboration terms, agreements, and compensation with KOLs to ensure mutually beneficial partnerships.
  • Cultivate long-term relationships with KOLs to ensure ongoing collaboration and loyalty.
  • Campaign Development:
  • Work closely with marketing, content, and product teams to develop influencer marketing campaigns and strategies.
  • Coordinate KOL participation in product launches, brand activations, and events.
  • Oversee the creation of campaign content and ensure it aligns with the brand’s messaging and objectives.
  • Content Strategy & Management:
  • Collaborate with KOLs to ensure content creation aligns with brand goals and engages target audiences.
  • Monitor and evaluate the content produced by KOLs to ensure quality and consistency.
  • Provide KOLs with relevant information and assets to create compelling content.
  • Performance Tracking & Reporting:
  • Track and measure the effectiveness of KOL partnerships and influencer campaigns using KPIs (engagement, reach, ROI, conversions).
  • Generate reports on campaign performance and present findings to senior management.
  • Analyze campaign results to optimize future influencer and KOL strategies.
  • Market Research & Trends:
  • Keep up-to-date with industry trends, emerging KOLs, and new platforms to leverage for business development.
  • Conduct competitor research to understand how they’re utilizing KOLs and influencers for business growth.
  • Provide strategic recommendations based on market research and insights to stay ahead of the curve.
  • Budget Management:
  • Manage budgets allocated for KOL partnerships and campaigns.
  • Negotiate pricing and compensation to ensure cost-effective influencer marketing strategies.
  • Monitor spending and ensure campaigns remain within budget.