SOCIAL MEDIA (CONTENT CREATOR)

Qualifications: - Minimum SPM or Diploma in Media, Communications, Marketing, Graphic Design, or related fields. - Degree in Social Media, Digital Marketing, or Multimedia is a plus. - 1-2 years of experience in content creation or digital marketing. - Experience managing social media platforms (Facebook, Instagram, TikTok, YouTube, etc.), including content creation and audience engagement. - Proficiency in graphic design software (Adobe Photoshop, Canva, Lightroom, etc.) and video editing tools (Adobe Premiere, Final Cut Pro, etc.). - Basic knowledge of SEO, analytics tools, and digital marketing strategies. - Strong creative writing skills with a focus on producing compelling, on-brand content. - Creative, innovative, and able to work under tight deadlines and a fast-paced environment. - Passionate about social media trends, pop culture, and visual storytelling. - Strong communication skills with the ability to collaborate and work effectively in a team. - Ability to manage multiple projects simultaneously and meet deadlines while maintaining high-quality content. Job Description: - Create and produce engaging social media content (images, videos, copy) that aligns with the mall’s brand and marketing strategies. - Develop creative content for ongoing marketing campaigns, seasonal promotions, and mall events. - Manage and optimize the mall’s social media accounts (Instagram, Facebook, TikTok, etc.), including daily posting and audience engagement. - Monitor and engage with followers, responding to comments, messages, and direct inquiries in a timely and professional manner. - Plan and implement social media marketing strategies to increase customer awareness, engagement, and brand loyalty. - Analyze social media performance and generate reports on reach, engagement, and conversions; suggest improvements based on data. - Collaborate with the marketing team to create campaigns that promote mall events, sales, and new product launches. - Plan, create, and schedule content ahead of time using content management tools, ensuring a steady flow of posts. - Attend and cover mall events (sales, festivals, promotions, etc.) by capturing photos and videos for social media. - Maintain a consistent and professional visual representation of the mall across all platforms, ensuring adherence to the brand’s style guide. - Increase community engagement and build a loyal following through creative, interactive, and shareable content. Further details of the role and specific responsibilities will be discussed during the interview.