Marketing Manager

Job Title: MARKETING MANAGER Job Level: Managerial Department: Operations Department - Marketing Rate: RM 8,000 Location: Mont Kiara, Kuala Lumpur, Malaysia Work Arrangement: 5.5 work days a week and Onsite Overall Job Objectives: The Marketing Manager will mainly support our Beauty brands. In this role, you will be responsible for planning, developing, and executing comprehensive marketing strategies and campaigns to increase brand awareness, drive customer acquisition, and support overall business goals. CORE RESPONSIBILITIES: • Constantly update & understanding the algorithms of main 4 platforms/channels that drives traffic - Tiktok, Meta (FB & IG), Xiaohongshu, Youtube. • Measuring and achieving month on month social media growth objectives and KPIs with the operational team for each channel and for our overall organic social performance. • Coordinating a day to day calendar of actions in terms of content marketing & interaction with our target audience, influencers and groups to drive engagement on social media platforms. (maximize Comments, Posts, Replies) • Carrying out extensive weekly analytics and progress reports to demonstrate key performance & ways to improve/ • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies • Conducting market research to stay ahead of industry trends • Conducting frequent monitoring and social listening for new content, engagement opportunities and customer insight JOB SPECIFICATIONS: • Preferably Bachelor's degree holder in Marketing, Advertising, Business administration, or related field. • Preferably with at least 3 years digital/marketing experience. • Plus point if from a beauty or retail/service industry background. • Ability to grasp the big picture while paying extreme attention to the small details. • Adapt in creative problem-solving; extremely resourceful, innovative, and proactive; self-driven, including when there is ambiguity. • Extensive knowledge of marketing strategies, channels, and branding. • Excellent written and verbal communicator. • Natural collaborator and team player with a positive attitude and strong interpersonal skills. • Experience working on influencer marketing campaigns and initiatives • Basic graphic design experience and video editing experience or mastery. KEY DELIVERABLES: • Track and optimize lead conversion rates to ensure high-quality leads are passed to the sales team, supporting revenue growth. • Provide actionable insights to senior management based on research findings, helping shape future marketing strategies. • Create and manage marketing campaigns, focusing on achieving measurable outcomes and reaching target audiences effectively. BENEFITS OF THE ROLE: • Guaranteed Career Progression • Government statutory benefits • Annual Leave • Staff Discounts • Medical Claims • Birthday Cash Voucher • Energetic & innovative work culture . If you’re excited about our company’s vision for this position, we’d like to hear from you. . You may visit our website to learn more about us: https://initia.sg/ . If you are interested, please contact us at: WhatsApp (+65 9724 0901) or Email ([email protected]) . APPLY NOW!