
Internship For Marketing Services (July/Aug/Sept Intake)
- Internship, onsite
- Mesra Retail & cafe SDN BHD
- Kuala Lumpur, Malaysia
RM 700 - RM 1,000 / month
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- Assist in collecting and analyzing customer data, including demographics, behavior, and preferences, to identify trends and opportunities for improving the customer experience.
- Support customer segmentation efforts by organizing customer data into distinct groups to aid in targeted marketing campaigns.
- Help develop and execute customer communication strategies, including email marketing and other engagement channels.
- Assist in setting up and managing automated marketing campaigns and workflows to deliver timely and relevant communication at different stages of the customer lifecycle.
- Contribute to initiatives that enhance customer retention, loyalty, and engagement, supporting efforts to maximize customer lifetime value (CLV).
- Work closely with teams such as marketing, sales, product development, and data teams to align customer lifecycle initiatives with business goals.
- Support the generation of reports on customer lifecycle activities, presenting insights and recommendations to the team.
- Assist in A/B testing and campaign optimization to improve customer engagement and conversion rates.
- Document best practices and processes related to customer lifecycle management.
- Exposure to real-world business operations and cross-functional collaboration.
- Networking opportunities with industry professionals.