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Digital Campaign Manager

Salary undisclosed

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WHY JOIN US?
  • We practice a vibrant & energetic office culture.
  • We provide opportunities for career advancement within the company.
  • Good performance is always rewarded accordingly.
It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.
JOB RESPONSIBILITIES:
What you will do:
Campaign Execution & Performance Optimization
  • Own end-to-end execution of digital campaigns, ensuring accurate setup, timely delivery, and smooth performance across Astro's ad network.
  • Monitor and manage campaign pacing, budgets, and inventory utilization to achieve optimal delivery and advertiser satisfaction.
  • Optimize media buying strategies across platforms (Google Ads, Meta, DV360, TTD, Xandr, etc.) to enhance campaign performance.
  • Track and analyze key KPIs (eCPM, CTR, CPC, CPA, ROAS, viewability) to proactively adjust tactics for better results.
  • Collaborate with sales and Campaign Planning Manager to align execution with advertiser goals.
Campaign Monitoring, Troubleshooting & Ad Tech Coordination
  • Work closely with ad tech and operations teams to troubleshoot issues related to tracking, discrepancies, under-delivery, and platform errors.
  • Ensure that pixels, UTM tags, and tracking parameters are correctly implemented and functioning as expected.
  • Liaise with third-party vendors (MOAT, IAS, DoubleVerify, Google Analytics, CM360) to validate tracking, attribution, and ad verification processes.
Post-Campaign Analysis & Performance Insights
  • Conduct in-depth post-campaign analysis, identifying insights to improve future campaign execution.
  • Provide performance reports and recommendations to internal teams and advertisers for optimization opportunities.
  • Ensure that learnings from past campaigns are applied to improve future planning and execution.
Team Management & SLA Enforcement
  • Lead and mentor Digital Campaign Executives, ensuring they work together to achieve campaign KPIs and delivery goals.
  • Enforce best practices and SLA adherence, ensuring campaigns follow standard workflows and meet quality expectations.
  • Develop and implement checklists, SOPs, and process improvements to minimize execution errors.
  • Conduct training and knowledge-sharing sessions to upskill the team and ensure consistent execution standards.
REQUIREMENTS:
Who you are:
  • Degree/Diploma holders in Business/Advertising/Commerce/Communications or in any relevant field
  • 4-6 years of experience in digital media execution, optimization, or programmatic advertising.
  • Strong expertise in campaign delivery, pacing, and optimization across platforms like Google Ads, Meta, DV360, TTD, and Xandr.
  • Proven ability to analyze KPIs (eCPM, CPC, CPA, CTR, ROAS, viewability) and make data-driven optimizations.
  • Hands-on experience in campaign troubleshooting, tracking discrepancies, and ad tech integrations.
  • Familiarity with ad verification tools (MOAT, IAS, DoubleVerify) and analytics platforms (Google Analytics, Looker Studio, CM360).
  • Excellent leadership skills to guide and enforce best practices among the Digital Campaign Executives.
  • Strong attention to detail and project management skills to ensure seamless campaign execution.