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Digital Marketing Specialist

RM 2,500 - RM 3,800 / month

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We're Hiring: Digital Marketing Specialist (Part-Time, Project-Based)
Location: Hybrid (2 days/week in-office, rest remote)
Type: Project-Based | Part-Time
Industry: Travel, Wellness & Lifestyle
Focus: XHS (Xiaohongshu), Meta Ads, Google Ads

Key Responsibilities

  • Plan, launch, and optimize paid ad campaigns across:
  • Xiaohongshu (小红书)
  • Meta Ads (Facebook & Instagram)
  • Google Ads (Search, Display, or YouTube)
  • Design campaign structure, targeting, ad copy, and creative suggestions
  • Track and analyze performance (CTR, CPC, ROAS, conversions)
  • Propose campaign strategies based on goals (leads, sales, engagement)
  • Coordinate with design team or use Canva/templates when needed

Requirements

  • Experience running paid ads on Meta, Google, and ideally XHS
  • Strong understanding of A/B testing, audience targeting, and pixel/tracking setup
  • Able to interpret campaign data and optimize based on results
  • Digital Marketing certification preferred (Meta Blueprint, Google Ads, etc.)
  • Must be available to work 2 days a week in-office, with remaining days remote
  • Fast learner, detail-oriented, and able to manage multiple campaigns at once

Compensation RangeMonthly (Part-Time / Project-Based)

  • Junior–Mid Level: RM 2,000 – RM 3,200/month
  • Experienced Performance Marketer: RM 3,200 – RM 4,500/month

Job Types: Part-time, Contract
Contract length: 1 month

Pay: RM2,500.00 - RM3,800.00 per month

Schedule:

  • Monday to Friday

Application Question(s):

  • What is your Date of birth (DD/MM/YY)
  • Which paid ad platforms have you worked with?
  • How many years of experience do you have managing paid social campaigns?
  • Have you ever handled a full campaign end-to-end (strategy, setup, optimization, reporting)?
  • Which tools or platforms have you used for campaign reporting and analysis?
  • Do you hold any digital marketing certifications?
  • Are you comfortable working 2 days/week in-office (Kuala Lumpur)?
  • Can you provide past campaign results or a portfolio of ads you’ve managed?

Work Location: In person