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Digital Marketing Specialist
RM 2,500 - RM 3,800 / month
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We're Hiring: Digital Marketing Specialist (Part-Time, Project-Based)
Location: Hybrid (2 days/week in-office, rest remote)
Type: Project-Based | Part-Time
Industry: Travel, Wellness & Lifestyle
Focus: XHS (Xiaohongshu), Meta Ads, Google Ads
Key Responsibilities
- Plan, launch, and optimize paid ad campaigns across:
- Xiaohongshu (小红书)
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, or YouTube)
- Design campaign structure, targeting, ad copy, and creative suggestions
- Track and analyze performance (CTR, CPC, ROAS, conversions)
- Propose campaign strategies based on goals (leads, sales, engagement)
- Coordinate with design team or use Canva/templates when needed
Requirements
- Experience running paid ads on Meta, Google, and ideally XHS
- Strong understanding of A/B testing, audience targeting, and pixel/tracking setup
- Able to interpret campaign data and optimize based on results
- Digital Marketing certification preferred (Meta Blueprint, Google Ads, etc.)
- Must be available to work 2 days a week in-office, with remaining days remote
- Fast learner, detail-oriented, and able to manage multiple campaigns at once
Compensation RangeMonthly (Part-Time / Project-Based)
- Junior–Mid Level: RM 2,000 – RM 3,200/month
- Experienced Performance Marketer: RM 3,200 – RM 4,500/month
Job Types: Part-time, Contract
Contract length: 1 month
Pay: RM2,500.00 - RM3,800.00 per month
Schedule:
- Monday to Friday
Application Question(s):
- What is your Date of birth (DD/MM/YY)
- Which paid ad platforms have you worked with?
- How many years of experience do you have managing paid social campaigns?
- Have you ever handled a full campaign end-to-end (strategy, setup, optimization, reporting)?
- Which tools or platforms have you used for campaign reporting and analysis?
- Do you hold any digital marketing certifications?
- Are you comfortable working 2 days/week in-office (Kuala Lumpur)?
- Can you provide past campaign results or a portfolio of ads you’ve managed?
Work Location: In person