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Jobs or company...

Channel Marketing Manager

RM 4,000 - RM 7,000 / month
Checking job availability...
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Job Summary:

We are looking for a strategic and data-driven Trade Marketing Manager to bridge the gap between marketing and sales by developing and executing effective in-store and online promotional campaigns. This role is responsible for enhancing brand visibility, driving sell-out performance, and ensuring all trade initiatives are consistently implemented across retail and digital channels.

The ideal candidate will work closely with sales, marketing, merchandising, and retail operations teams to align retail campaigns with website promotions, maximizing campaign impact both offline and online.

Key Responsibilities:1. Trade Campaign Planning & Execution

  • Develop and execute trade marketing campaigns aligned with brand objectives and sales targets,
  • Collaborate with the sales team to identify opportunities and design retail-specific promotional activities,
  • Plan and implement online campaign pages, website banners, and digital assets to mirror retail promotions,
  • Monitor the implementation of in-store campaigns, product launches, and brand activations,
  • Evaluate campaign performance and optimize future trade activities based on sales and engagement metrics.

2. Retail & Digital Channel Strategy

  • Work with retail partners to plan and execute joint in-store marketing initiatives,
  • Coordinate with the digital team to ensure website promotional campaigns are launched on time and match in-store activities,
  • Ensure brand consistency across all channels, including physical displays, POS materials, website layouts, and digital visuals,
  • Customize promotional strategies based on channel type (retail, online, B2B) to target relevant customer segments.

3. Sales & Marketing Alignment

  • Act as the liaison between marketing, digital, and sales teams, ensuring unified campaign rollouts,
  • Provide sales teams with promotional toolkits, product launch guides, and campaign briefs,
  • Coordinate with web design/content teams to update online campaign landing pages in sync with retail plans,
  • Support field teams and retail outlets with training and guidance on current campaigns.

4. Market Intelligence & Reporting

  • Gather and analyze market data, competitor promotions, and consumer insights to guide trade strategies,
  • Monitor sell-out performance and digital engagement metrics to measure campaign ROI,
  • Prepare monthly trade marketing reports for internal stakeholders, including insights across both physical and online performance,
  • Recommend adjustments based on real-time campaign performance or stock movement trends.

5. Budget & Resource Management

  • Manage the trade marketing budget, ensuring effective spend across retail and online promotions,
  • Track and report budget allocation vs. ROI, optimizing future resource planning,
  • Liaise with finance and retail partners to reconcile trade program claims or cost-sharing agreements.

Job Types: Full-time, Permanent

Pay: RM4,000.00 - RM7,000.00 per month

Benefits:

  • Maternity leave
  • Opportunities for promotion
  • Professional development

Schedule:

  • Day shift
  • Monday to Friday

Supplemental Pay:

  • Commission pay
  • Performance bonus

Application Question(s):

  • how much is your expected salary?
  • give me a reason why we should arrange interview with you？

Experience:

  • Marketing: 2 years (Required)
  • Digital marketing: 2 years (Required)

Work Location: In person