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Lead, Marketing

  • Full Time, onsite
  • Outclass Education Technology and Employment Services Sdn. Bhd.
  • Malaysia
Salary undisclosed

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Job Description

Summary:

We are looking for a dynamic and results-driven Lead, Marketing to oversee and execute marketing strategies that drive brand growth, customer engagement, and business performance. This role requires a creative yet analytical mindset to manage various marketing initiatives, ensure design excellence, analyze data-driven insights, and collaborate across teams for successful execution.

Key Responsibilities:

Marketing Strategy & Execution

• Develop and manage all marketing initiatives to enhance brand visibility and customer engagement.

• Plan and execute digital and offline marketing campaigns, ensuring alignment with business goals.

• Monitor and optimize marketing performance to maximize ROI.

Branding & Design Oversight

• Ensure high-quality design standards for both web and other digital platforms, maintaining brand consistency.

• Collaborate with designers and content creators to develop engaging visual assets.

Event & Trade Show Management

• Plan, coordinate, and execute industry events, trade shows, and marketing activations.

• Develop event marketing strategies to increase audience reach and brand awareness.

• Manage budgets, vendor relationships, and logistics to ensure seamless execution.

Data Analytics & Insights

• Leverage platform statistics and external market trends to inform marketing strategies.

• Regularly update management on data-driven insights, campaign performance, and optimization opportunities.

Demand Forecasting & Predictive Modeling

• Develop predictive models to manage demand and optimize marketing efforts on a weekly basis.

• Use historical data, customer behavior, and market trends to anticipate demand fluctuations.

• Implement strategies to balance supply and demand effectively.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Proven experience in marketing, brand management, or digital strategy.

• Strong analytical skills with the ability to interpret data and market trends.

• Hands-on experience with digital marketing tools, analytics platforms, and CRM systems.

• Excellent project management and organizational skills.

• Ability to work cross-functionally and collaborate with internal and external stakeholders.

• Strong communication and presentation skills.

• Experience in event planning and execution is a plus.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.