APAC Head of Marketing - Professional Services

• Join a new regional setup here in KL for a global MNC

• Exciting regional opportunity to be part of a pioneer team

About Our Client

Page Group is a global professional services business headquartered in the UK and has been in operations for close to 50 years. We are present in over 30 countries and have been in Malaysia for close to 15 years. The group is publicly listed on the London Stock Exchange and it is a constituent of the FTSE 250 Index. As the business increases its footprint in APAC, we have recently set up our regional hub here in KL to support 12 markets, including China, Japan, Australia and SEA countries.

Our purpose at PageGroup is to Change Lives, for our customers, our employees and our investors. We are customer led, people powered and insight driven and everything we do is underpinned by our values:

We Earn Trust

We do the right thing, even when it's not the easy thing. It makes us different from other organisations. Being accountable and bringing our best is something we should do with pride, every day.

Grow Connections

We are connection-builders. We open doors, work together and take our customers further. We create a culture where everyone's welcome and where everyone can thrive.

Make a Difference

We keep looking forward, aiming to make a difference by being agile and adaptable. We are committed to being a driving force for positive change.

Job Description

This role liases closely with the APAC regional operations leadership to bring the perspective of Marketing into strategic decision-making and to communicate core programmes and activities. Board participation may occur on an ad-hoc basis at regional as well as local market level.

The Asia Pacific region is characterized by high growth-potential markets, varying in level of maturity from a recruitment perspective. Our established recruitment disciplines range from Technology to Finance, Sales, Marketing and Engineering & Manufacturing.

Key responsibilities include:

• Lead business partnering for marketing towards local Michael Page market operational leadership across the region.

• Responsible for building and executing an aligned Michael Page go-to-market strategy to deliver on client leads, candidate sourcing, employer branding and profitable conversion rate targets.

• Collaborate with the regional Channel Marketing leader to develop effective, prioritised marketing programmes to leverage owned, paid, and earned channels to deliver on growth

• Marketing Budget & KPI responsibility

• Balance investment in resources across B2C, B2B and employer branding programmes based on the needs of the operations business

• Collaborate and influence global marketing programmes based on the needs of the operations business

• Ensure consistent Customer Value Proposition and brand messaging across the market.

• Drive awareness of Michael Page brand to differentiate and establish long-term equity.

• Establish planning and programmes for talent development of marketing managers and professionals across the region

• Accountable for providing business reporting to local operations leadership and global marketing leadership

• Proactively share local market best practices with all global markets-test global tactics to improve local go-to-market programmes.

The Successful Applicant

Key Skills and Competencies:

• Commerciality: Ability to develop and deliver an effective programme that shows impact on the bottom line

• Influence: ability to deliver against market priorities and challenge where relevant to ensure focus

• Excellent leadership, communication, and programme management skills, with the ability to manage and motivate a team of direct reports

• Strong analytical skills, with the ability to use data and insights to make informed

• Customer focused, with the ability to lead delivery of impactful campaigns with a consistent communications framework

• Balance short term results with longer term strategy to support business growth

Experience:

• 10+ years of marketing experience

• Bachelor's degree or Master's degree qualification.

• Track record in managing marketing teams across the Asian continent.

• Experience in professional services industry

• Strong track record in B2B lead gen campaigning

• Experience in managing marketing in a global, matrix environment.

• Ideal experience in consulting, professional services industries

Expected Behaviours:

• Leads by

• Drive to succeed

• Enthusiastic and proactive

• Pragmatic, diplomatic and flexible

• Strong and creative in problem-solving

• Resilient - ability to not be put off by obstacles and resistance

• Confident and self-assured

• Culturally aware

What's on Offer

This is an exciting regional marketing opportunity that offers the chance to work closely with senior business leaders while playing a key role in driving strategic growth. As a member of the APAC board, this position holds formal ownership of the region's marketing budget and provides significant influence in shaping the future of a high-growth market. With ambitious plans to scale and expand, this is your chance to join the leadership team at the forefront of transformative change. Apply now and make an impact!