BRAND EXECUTIVE

Job Title: Brand Executive Location: Selangor Reports To: Marketing Manager Job Type: Full-time ________________________________________ Job Purpose: The Brand Executive is responsible for supporting the development, execution, and management of marketing strategies and activities aimed at enhancing the visibility and profitability of the pharmaceutical brand. This role involves working closely with the Marketing Manager to drive brand growth, ensuring that marketing initiatives align with the company’s business objectives while adhering to regulatory guidelines. ________________________________________ Key Responsibilities: • Brand Strategy Development: o Assist in the development and implementation of brand strategies to increase market share, awareness, and customer loyalty. o Monitor and analyze brand performance through market research and consumer insights to refine strategies. • Marketing Campaigns: o Plan and execute marketing campaigns, including digital, print, and direct marketing, to promote pharmaceutical products effectively. o Coordinate with the creative team, sales team, and agencies to produce marketing materials such as brochures, presentations, and promotional content. • Market Analysis & Reporting: o Conduct market research to track trends, customer behavior, and competitor activity. o Analyze sales data and consumer feedback to help guide product development and marketing decisions. o Provide regular reports on brand performance and return on investment (ROI) for marketing activities. • Cross-functional Collaboration: o Work with sales teams to support product positioning and communication strategies, ensuring alignment between marketing and sales objectives. o Liaise with regulatory affairs to ensure all marketing materials comply with industry standards and regulations. • Customer Engagement: o Develop and maintain relationships with healthcare professionals, key opinion leaders (KOLs), and stakeholders. o Organize events, seminars, and webinars to engage with healthcare professionals and raise awareness about the brand. • Brand Communication: o Monitor and manage brand communications to ensure consistency across all channels and platforms. o Develop and maintain the brand’s messaging to effectively communicate product benefits to target audiences. ________________________________________ Qualifications: • Education: o Bachelor's degree in Life Sciences, or a related field. • Experience: o At least 1-2 years of experience in brand management, marketing, or product management in the pharmaceutical/medical device, healthcare, or FMCG industries. • Skills: o Strong project management and organizational skills. o Excellent communication and interpersonal skills, with the ability to work with diverse teams. o Analytical skills with the ability to interpret data and market trends. o Proficiency in Microsoft Office Suite and familiarity with marketing software/tools. • Personal Attributes: o Detail-oriented with a creative approach to problem-solving. o Strong passion for the pharmaceutical & medical device industry and understanding of its impact on healthcare.