
Brand Manager (Franchise Expansion)
Company: De Lettuce Bear
Industry : Agriculture (*this role specifically for our F&B division)
Working Location: G Tower, Kuala Lumpur
JOB RESPONSIBILITIES:
Brand Strategy & Positioning
· Develop and implement brand strategies, positioning, and go-to-market plans.
· Analyze market trends and consumer insights to drive brand decisions.
· Ensure consistent brand messaging across all marketing channels.
Franchise Branding & Marketing
· Develop and implement branding strategies for franchise growth and expansion
· Ensure consistent brand identity and messaging across all franchise locations
· Standardize and enforce brand guidelines for franchisees
· Support franchise partners with marketing campaigns, promotional activities, and brand materials
Marketing & Digital Presence
· Plan and execute marketing campaigns to drive brand awareness and customer preference.
· Manage and optimize digital marketing efforts, including social media and website content.
· Create and oversee promotional materials, such as brochures and sales collateral.
· Track, analyze, and optimize marketing campaign performance.
Brand Compliance & Market Analysis
· Oversee brand standards and ensure adherence across all F&B operations.
· Monitor competitor activities and adjust strategies accordingly.
· Work closely with cross-functional teams to ensure brand consistency.
Leadership & Training
· Lead and motivate the F&B team to align with brand goals.
· Provide training and guidance to ensure the crew and franchisees follow brand standards.
Financial & Performance Tracking
· Manage budgets and track marketing expenses effectively.
· Provide regular reports on brand performance and campaign results.
· Use data insights to identify areas for improvement and optimization
REQUIREMENT:
- Bachelor’s degree in Mass Communication, Marketing, or related fields.
- Proven experience in brand management, marketing, or digital marketing in the F&B industry.
- Excellent communication and stakeholder management skills.
- Proficient in Microsoft PowerPoint, Word, and Excel.
- Ability to analyze and interpret market trends for strategic decision-making.
- Proficiency in Mandarin (spoken and written) is required due to business needs
Job Types: Full-time, Permanent
Pay: RM5,000.00 - RM5,800.00 per month
Benefits:
- Flexible schedule
- Maternity leave
- Meal allowance
- Opportunities for promotion
- Parental leave
- Professional development
Schedule:
- Monday to Friday
Supplemental Pay:
- 13th month salary
- Performance bonus
Work Location: In person