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Brand Manager (Franchise Expansion)

RM 5,000 - RM 5,800 / month

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Company: De Lettuce Bear
Industry : Agriculture (*this role specifically for our F&B division)
Working Location: G Tower, Kuala Lumpur

JOB RESPONSIBILITIES:

Brand Strategy & Positioning

· Develop and implement brand strategies, positioning, and go-to-market plans.

· Analyze market trends and consumer insights to drive brand decisions.

· Ensure consistent brand messaging across all marketing channels.

Franchise Branding & Marketing

· Develop and implement branding strategies for franchise growth and expansion

· Ensure consistent brand identity and messaging across all franchise locations

· Standardize and enforce brand guidelines for franchisees

· Support franchise partners with marketing campaigns, promotional activities, and brand materials

Marketing & Digital Presence

· Plan and execute marketing campaigns to drive brand awareness and customer preference.

· Manage and optimize digital marketing efforts, including social media and website content.

· Create and oversee promotional materials, such as brochures and sales collateral.

· Track, analyze, and optimize marketing campaign performance.

Brand Compliance & Market Analysis

· Oversee brand standards and ensure adherence across all F&B operations.

· Monitor competitor activities and adjust strategies accordingly.

· Work closely with cross-functional teams to ensure brand consistency.

Leadership & Training

· Lead and motivate the F&B team to align with brand goals.

· Provide training and guidance to ensure the crew and franchisees follow brand standards.

Financial & Performance Tracking

· Manage budgets and track marketing expenses effectively.

· Provide regular reports on brand performance and campaign results.

· Use data insights to identify areas for improvement and optimization

REQUIREMENT:

  • Bachelor’s degree in Mass Communication, Marketing, or related fields.
  • Proven experience in brand management, marketing, or digital marketing in the F&B industry.
  • Excellent communication and stakeholder management skills.
  • Proficient in Microsoft PowerPoint, Word, and Excel.
  • Ability to analyze and interpret market trends for strategic decision-making.
  • Proficiency in Mandarin (spoken and written) is required due to business needs

Job Types: Full-time, Permanent

Pay: RM5,000.00 - RM5,800.00 per month

Benefits:

  • Flexible schedule
  • Maternity leave
  • Meal allowance
  • Opportunities for promotion
  • Parental leave
  • Professional development

Schedule:

  • Monday to Friday

Supplemental Pay:

  • 13th month salary
  • Performance bonus

Work Location: In person